Senior SEO Specialist
Department: SEO
Employment Type: Full Time
Location: Bedford (Hybrid)
Reporting To: Tim Room
Compensation: £32,000 - £38,000 / year
Description
We are currently recruiting for a Senior SEO Specialist who will be responsible for leading and optimising SEO strategies, managing high-level client relationships, generating new business, and driving continuous improvement within the team. Reporting to the SEO Manager, this position requires advanced leadership skills, strategic vision, and a comprehensive understanding of SEO best practices.
About Us:
Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression? At Receptional, we love working with challenger brands that are changing the world. It means we’re growing fast and looking for enthusiastic people to grow with us.
Receptional is a multi-award-winning team of creative and digital marketers that have been working with some of the world’s best-known and challenger brands for 25 years. We offer a variety of services to our clients ranging from one-off projects to multi-channel campaigns.
A major part of our success is the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression with both team and individual training budgets to support your growth. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.
We place culture at the center of our business with an array of annual initiatives ranging from charity to social events. Work/life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.
Key Responsibilities
Main Responsibilities and Duties
SEO Strategy & Campaign Management
1. Devise advanced SEO strategies for clients that align with their business objectives and deliver measurable ROI.
2. Ensure all campaigns and projects exceed client expectations and meet deliverable goals.
3. Seamlessly integrate SEO campaigns with other service areas within the organization.
4. Lead cross-functional teams to ensure alignment on objectives and accurate forecasting.
5. Identify and capitalize on opportunities for cross-selling and up-selling additional services.
Marketing & Sales Support
1. Lead contributions to new and existing client pitches/proposals with strategic insights.
2. Provide expert-level strategic insight while ensuring campaigns deliver maximum value.
3. Assist SEO Manager in developing relevant products/services, pitch decks, and appropriate costings.
4. Showcase company work through developing testimonials, case studies, and thought leadership materials.
5. Create and present insights reports and seek speaking opportunities to establish and maintain thought leadership.
Key Account Relationships
1. Ensure regular, accurate, and insightful client reporting.
2. Collaborate with Client Services to develop and maintain clear client development plans for each key client, ensuring the team possesses the skills to deliver these actions.
3. Provide strategic input into QSRs and KAM sessions, reviewing content team input to ensure alignment with client objectives.
4. Develop and present relevant products/services, pitch decks, and costings.
5. Showcase company work through testimonials, case studies, and thought leadership initiatives.
6. Create insights reports and seek speaking opportunities to establish thought leadership.
Standard Responsibilities
1. All employees are required to conform to the company’s policies as detailed in the Staff Handbook. This includes but is not limited to, Equal Opportunities, Data Protection, and Health & Safety.
2. Carry out additional company responsibilities as and when the company requires, or you are asked to do so.
3. Living the Receptional Values; Transparent, Forward-Thinking, Dynamic, Collaborative, Curious.
Skills, Knowledge and Expertise
Essential Skills
1. Extensive experience in SEO (on-page, off-page, technical SEO and strategy).
2. Proficiency in project management with a proven track record.
3. Ability to identify potential in clients' existing activities and match with company services.
4. Strong understanding of budgeting and progress reporting.
5. Advanced knowledge of performance evaluation techniques and metrics.
6. Excellent communication and interpersonal skills.
7. Exceptional organizational and time management abilities.
8. Strong understanding of Technical SEO, ability to complete Technical SEO Audits without assistance and can provide recommendations in the form of a technical backlog to clients developers.
9. Proficiency with tools such as Ahrefs, Semrush, Screaming Frog, Sitebulb, GA, and GSC.
10. Experience within an Agency environment is essential for this role.
Benefits
Every half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it.
Transparent
1. We have open, honest conversations and strive to communicate clearly and constructively.
2. Company-wide meetings every Monday.
3. Whole-team business reviews every quarter.
4. Twice yearly appraisals.
5. Transparent pay scale and skills matrix.
6. Bonuses split equally among the team.
Forward-thinking
1. We invest in innovation, thought leadership and wellbeing, to improve our people and work.
2. Free fresh fruit and healthy snacks.
3. Mental health training and first aiders.
4. Annual health check and flu jab.
5. Fantastic pension plans.
6. Enhanced pay for parental/adoption leave.
Dynamic
1. We’re flexible in our work and value creative thinking.
2. Hybrid working.
3. Modern, spacious office with table tennis.
4. Cycle-to-work scheme.
5. Your own high-spec PC.
6. Monthly rewards for top performers.
Collaborative
1. We’re an integrated team. We see strength in diversity and value collective expertise.
2. A focus group to make everyone’s voice heard.
3. Quarterly days out - from canoeing to falconry.
4. Team fundraising for our charity of the year.
5. Celebrations for Pride, Black History Month and more.
Curious
1. We’re inquisitive and think beyond the brief. Information and experience make us smarter.
2. Annual individual training budget equated to 5% of your salary.
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