Role Overview
Key Responsibilities:
* Strategic Planning: Further develop as necessary and implementing a comprehensive marketing and communication strategy that aligns with HCML’s strategic growth initiatives and objectives. You will collaborate closely with the Senior Leadership Team and Operations to align marketing efforts with our business unit objectives and wider company goals.
* Campaign Development and Management: Plan, execute, and oversee marketing campaigns to drive brand awareness and lead generation. Identify opportunities to engage new prospects and build a strong marketing pipeline to ensure a sufficient top of funnel audience. Ensure effective lead nurturing through to strong conversion rates. Expand market share.
* Public Relations: Own HCML’s PR and communication strategy, working with external PR agency to develop thought leadership and timely press release to ensure we are continually present in the key publications of our target audiences.
* Brand Management and Messaging: Your role will focus on the effective communication of our values, propositions and promotion of services to enhance our brand perception across the marketplaces we operate in.
* Content Strategy and Creation: Develop, implement and refine a content strategy to create meaningful and impactful content that drives business success. Collaborate with SMEs and other stakeholders within the business to produce high-quality marketing materials, including blogs, whi...