Job Description
Overview:
Ada Digital is an award-winning, growing digital marketing agency who are looking for a talented and passionate Paid Media Executive to join their team.
As an ambitious agency, with a friendly culture, their client base is quickly growing with consumer brands within the retail, health, education, automotive, technology sectors and more. You get a great team environment with Ada Digital in their newly renovated office right in the heart of Kenilworth, a collaborative approach where everyone’s ideas count, from Executive to Director it doesn’t matter - you are a key part of this dynamic and experienced team.
Main Duties:
Campaign Management
* Work across a variety of brands, managing and executing paid media campaigns.
* Develop, implement, and manage paid media campaigns across predominately Google Ads, plus Meta Ads, Tik Tok Ads and LinkedIn Ads. Contributing to maintain Google Partner status.
* Optimise account performance by monitoring key metrics, such as Click-Through-Rate (CTR), Conversion Rate (CVR), Cost-Per-Acquisition (CPA), and Return-On-Ad-Spend (ROAS).
* Conduct A/B testing on Ads to improve campaign performance, assist in asset creation and enhance audience engagement.
Data Analysis & Reporting
* Monitor campaign performance, analysing data and trends to provide actionable insights and adjust strategies as needed.
* Generate and present monthly reports, showing results against KPIs and making recommendations for future improvements.
* Collaborate with the wider marketing team to use campaign insights in broader strategies, including content strategy, Organic/SEO and Conversion Rate Optimisation (CRO) and UX.
* Monitor and analyse social media performance metrics and provide recommendations for optimisation.
Budget Management
* Develop and refine paid search initiatives, with a strong focus on paid strategies, handling budgets on a daily basis to maximise Return-On-Investment (ROI) across Google Ads; including search, performance max, shopping, display, demand gen.
* Develop Social Media Advertising campaigns, managing budgets on a daily basis across multiple platforms, such as Facebook, Instagram, Tik Tok and LinkedIn.
* Work closely with the Digital Director (over 18 years experience with Google Ads) to ensure campaigns are within budget and aligned to overall marketing goals and clients objectives.
Collaboration & Communication
* Collaborate with other departments to ensure that campaigns align with the company’s brand message and client expectations.
* Communicate regularly with clients, presenting campaign results and discussing opportunities for growth.
* Highly organised, with the ability to manage multiple accounts, support new account builds and meet deadlines.
Qualifications and experience required for this role
We’re looking for someone who has:
* Hands-on experience in paid media, preferably in an agency setting - whether you specialise in Search or Paid Social Advertising, we’re here to help you upskill, learn and grow.
* Exceptional attention to detail, is driven, and has a genuine passion for PPC.
* Bachelor’s degree in marketing, business, or a related college field.
* 1-2 years of experience in paid media or digital advertising.
* Proficiency in Google Ads, Meta Ads, and Google Analytics.
* Strong analytical skills and ability to interpret data to drive actionable insights.
* Excellent communication skills, both written and verbal.
* Highly organised, with the ability to manage and collaborate on multiple advertising accounts and deadlines.
Salary: up to £30,000
Holiday: 22 days, plus 8 bank holiday days