The Head of International Recruitment will drive the strategy, execution, and growth of Wrekin College's international student recruitment. The role focuses on business development, sales, customer service, and enhancing the student experience. This individual will build and nurture relationships with agents and families worldwide, increasing international enrolments and promoting the school’s unique offerings. The position is ideal for a motivated, target-driven professional with outstanding communication and relationship-building skills, eager to travel and succeed in a dynamic, international environment.
The role is part of a dynamic department which covers Admissions, Marketing, Enterprise, and Development, and the successful candidate will work closely with the Head of Admissions, supported by our Admissions Assistant and Administrator. The Head of International Recruitment will also work closely with the Head and Director of External Relations on the strategic development of our International boarding offer.
Key Responsibilities
Business Development & Sales
● Develop and implement strategies to achieve and exceed international student recruitment targets.
● Identify and explore new markets and opportunities for growth.
● Build and maintain a robust network of agents, partners, and educational consultants globally.
● Represent Wrekin College at international fairs, exhibitions, and networking events to promote the school’s offerings.
● Negotiate and manage agent agreements to ensure mutually beneficial partnerships.
Student Recruitment & Customer Service
● Act as the primary contact for prospective international students and their families, providing a welcoming and professional service.
● Manage the entire recruitment process from initial enquiry to enrolment, ensuring a seamless and personalised experience.
● Develop and maintain strong relationships with students and parents to support retention and referrals.
● Collaborate with internal teams to ensure a smooth transition from recruitment to enrolment and beyond.
Marketing & Promotion
● Work closely with the Marketing team to create tailored marketing campaigns targeting specific international markets.
● Produce high-quality promotional materials and digital content to attract international audiences.
● Enhance the school’s online presence and visibility on international platforms and directories.
● Organise and oversee familiarisation trips for agents and potential partners to showcase the school.
Strategic Planning & Reporting
● Develop and execute an annual international recruitment strategy aligned with the school’s goals in collaboration with the Director of External Relations and the Head.
● Monitor and analyse market trends, recruitment data, and performance metrics to inform strategic decisions.
● Regularly report on recruitment activities, outcomes, and market insights to senior leadership.
● Continuously evaluate and improve recruitment strategies to enhance effectiveness and efficiency.
● Ensure effective systems and processes are in place to maintain compliance as well as the very best customer service for our international students (this is supported by our strategic partnerships with external agencies, including ICSSA).
Travel & Events
● Plan and conduct international recruitment trips, including visits to agents, schools, and prospective families.
● Host on-campus visits and tours for international families and agents, providing a memorable and informative experience.
● Represent Wrekin College at key events and conferences to strengthen the school’s international presence.
Collaboration & Coordination
● Work closely with the Head, Director of External Relations, and liaise with the Admissions, Marketing, and Boarding teams to ensure a cohesive approach to international recruitment.
● Partner with the EAL department and Boarding teams to support the academic and personal development of international students.
Person Specification
Qualifications and Training
● Degree-level qualification or equivalent professional experience (essential).
● Evidence of continuous professional development in sales, marketing, or international recruitment (desirable).
Experience
● Proven track record in international sales, business development, or recruitment, demonstrating success in meeting and exceeding targets (essential).
● Substantial experience in building and maintaining productive relationships with international partners and clients (essential).
● Experience in the education sector, particularly in promoting institutions to international audiences (desirable).
Skills and Attributes
● Outstanding interpersonal and communication skills, with the ability to build rapport with diverse stakeholders.
● Strong sales acumen, with a proven ability to achieve and exceed recruitment targets.
● Excellent organisational and project management skills, with the ability to prioritise and manage multiple tasks effectively.
● Strategic thinker with an analytical mindset, capable of using data to drive decisions and improvements.
● High level of cultural sensitivity and awareness, with the ability to engage effectively in diverse international contexts.
● Proficiency in IT systems, including CRM tools and data analysis software.
● Self-motivated, resilient, and adaptable, with a proactive approach to challenges and opportunities.
● Willingness and enthusiasm for regular international travel, including evenings and weekends.
Commitments
● A commitment to safeguarding and promoting the welfare of children and young people and alignment with the ethos and values of Wrekin College.
Additional Information: The role requires regular international travel, including evenings and weekends. A competitive salary and benefits package is offered, reflective of experience and qualifications.
To apply, download an application form from and return to recruitment@wrekincollege.com before 13th March 2025. Interviews will be held on 19th and 21st March 2025
The Wrekin Old Hall Trust Ltd is committed to safeguarding and promoting the welfare of children and to providing equal opportunities in employment. The successful applicant will be subject to an enhanced disclosure and barring list check and criminal records check.