Glasgow, United Kingdom | Posted on 08/01/2025
Scottish Dental Care is a clinically-led and patient focused dental provider, offering high quality dental care to our patients across Scotland. Patient treatment is our number one priority and we offer a full range of NHS and private treatments to suit all patient needs and budgets.
Our highly trained dental professionals endeavour to provide our patients with the best possible care within one of our growing number of modern dental clinics
Job Description
Marketing Communications Specialist
This is an exciting new role for a talented marcomms campaign specialist who enjoys taking the initiative, driving projects forward and making a real impact.
If you love the thrill of a job well done and take pride in delivering high-quality work at pace – we want to hear from you!
About Scottish Dental Care
We are a leading dental provider with 21 locations (and growing) across Scotland. Renowned for clinical excellence and first-class patient care, we provide a comprehensive range of NHS and private treatments that make a genuine difference to our 250,000+ patients.
You will be joining a friendly, collaborative and professional team in an environment that encourages growth, continuous development and where your ideas and efforts are recognised.
About the Role
* You will coordinate marketing and communications locally across our dental practices.
* Working closely with the Head of Marketing, Practise Managers and Operations you will develop and deliver local marketing campaigns, aligned with the wider group strategy.
* Roll-out national campaigns at local level across our portfolio of clinics to enhance awareness of the brand and the services we offer.
* Implement planned activity, ensuring that every campaign is completed on time and to the highest standard meeting ROI goals.
* Create brand consistent local marketing tool kits localising Tier 1 assets and developing local content as required.
* Monitor and optimise local campaign performance.
* Market analysis and key metrics reporting.
About You
You understand integrated Marcomms and you know what it takes to swiftly and efficiently deliver high quality campaigns that meet goals. You are constantly looking to improve campaign delivery and performance. Tenacious and prepared to roll up your sleeves to drive projects forward, you thrive on accomplishment and aren’t satisfied until a project is complete.
* At least 5 years marketing in a multi-site organisation, including the delivery of local marketing, events and PR.
* Background in dental, medical or a customer-led retail business.
* Campaign management – ability to plan, implement and complete projects to meet target ROIs.
* Good working knowledge of the key digital media and email marketing platforms.
* Excellent written and verbal communications skills.
* Analytical - able to interpret and interrogate data.
* Ability to travel across our portfolio of clinics (Scotland wide).
* Full UK driving license.
Hybrid role
* Approx. 2 days per week in the office. (3-4 days per week in the initial 2-4 weeks).
* Travel will be required to our portfolio of clinics.
* Out of hours and weekend event management will be required from time to time (eligible for TOIL)
Salary & Benefits
* Salary dependent on experience up to £35K
* 28 days annual leave plus an extra day for your birthday.
* Retail benefits through our easy to use app
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