Description
We have a fantastic opportunity to join the Iceland team, as a Head of Design.
This role will be a great challenge for someone with a creative background.
You will possess great people skills and enjoy leading a team to achieve a common goal.
Purpose of the role:
1. Lead the Design, Creative, Photography of the Iceland Group.
2. Creating communications across the Iceland Group businesses.
3. Taking responsibility for driving sales with best in class design, content and customer facing communication across all channels and touchpoints.
4. Maximising the opportunity for design as a key sales driver for the business.
5. Ensuring our products, promotions and trading initiatives are communicated with maximum clarity for customers.
6. Defining the strategic creative direction, brand design, visual language, imagery creation and tone of voice of our brands.
7. Leading the multiple disciplined team within the function.
8. Monitoring and assessing the impact of communications on sales and customer behaviour to constantly refine and improve sales with optimised customer-centric multi-channel communications
9. Empowering the team to deliver work class content and inspire them to deliver the business objectives.
Key Accountabilities:
Leading the department to make commercial, data centric, business decisions whilst having the creativity to stand out from the competition.
10. Use design to drive sales
11. Lead and inspire the teams within the function by defining a clear strategy
12. Develop the design systems and strategies for all group businesses and brands
13. Constantly evolve design language to keep ahead of the competition
14. Use data and available metrics to measure effectiveness of all customer communications
15. Create new brands in any sector
16. Define and deliver marketing campaigns through all channels
17. Define required budgets and effectively manage and optimize all budgets within function
18. Manage supplier relationships ensuring maximum performance and value for money
19. Lead commercial negotiations
20. Contribute to the definition of our core customers
21. Manage the visual presence of our brands in the market and benchmark against competition
22. Provide the department with regular updates on sales and business performance
23. Educate the department on the commerciality of their roles
24. Regularly engage with all aspects of the business – regularly visit stores of all format types across the country, keep up to date with the estate and opportunities to increase sales at a local level
25. Be an ambassador for the Iceland Group and all group businesses and brands
26. Demonstrate the value of design to the business
27. Generate respect for the contribution of the function to the business and engender pride within the function
28. Achieve and maintain a good level of colleague satisfaction
29. Influence ‘ways of working’ across the business with best practice
30. Proactively identify opportunities for business growth
31. Lead by example to provide mentoring and support for colleagues at all levels
32. Demonstrate the direct link between the work of the department and the contribution to business performance
33. Operate at pace, with commercial awareness, pragmatism and maximum efficiency – providing value to the business beyond core accountabilities
34. Create a positive and supportive culture and inspire all individuals in the function to be their best
Key experiences:
35. Strategic creative & communication
36. Design systems & language
37. Strong commercial awareness
38. Budget control
39. Graphic design & artwork
40. Photography, film & animation art direction
41. Tone of voice, copy and script writing
42. Customer Experience design
43. Packaging design
44. Brand creation & guidelines
45. Retail interior design
46. Advertising – TV, radio, print, digital – creative & production
47. Understanding of digital and print production processes
48. Ability to manage external creative & production support
49. Project management
50. Adobe Creative Suite
51. Leadership
52. Excellent problem solving
53. Strong presenter
54. Strong communicator at all levels of organisation
55. Stakeholder management
56. Workflow trafficking and prioritisation
57. Supplier procurement & management
Alongside this we can offer you:
58. Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.
Alongside this we can offer you:
15% discount in Iceland stores30% discount at Club Individual Restaurants33 days holiday (including bank holidays)Pension (NEST)Free onsite parkingOnsite electric car charging portsSubsidised staff restaurant and Costa CoffeeChristmas vouchersRefer a Friend SchemeChristmas Savings schemeDiscounted dry cleaningLong service awards
Be Proud. Be brave. Be everything that makes us different. Be Iceland.