Role: Digital Marketing Executive
Location: Leeds, LS15 (with hybrid working after completion of training)
Salary: £30k - £35k per annum plus extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: 40 hours pw, Monday to Friday
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
We're on the lookout for a digital marketing professional ready to take the next step in their career. Candidates with experience in Affiliate Marketing or Paid Search, whether from an agency or in-house background, are encouraged to apply.
What’s in it for you?
* Occupational sick pay
* Enhanced maternity and paternity pay
* Contributory pension
* Discounted insurance (Aviva)
* Employee discount site
* Discounted gyms (via our blue light card and benefits schemes)
* Employee assistance programme
* In-house mental health support
* Free onsite parking
* Health and wellbeing initiatives
* Social events throughout the year
* Cycle to work scheme
* Green car scheme (subject to minimum earnings)
* Registration fees paid (GPhC, NMC, CIPD etc)
* Long service bonus
* Refer a friend bonus
* Blue light card
* Hybrid working
* Commitment to CPD/training
* 25 days annual leave increasing with service
* Annual leave buy and sell scheme
* Discounts & Exclusive offers at The Springs, Leeds
* 25% Discount & health & beauty purchases
* 25% Discount on Pharmacy2U Private Online Doctor Services
What you’ll be doing?
* Support all digital marketing planning and implementing, including PPC, Paid Social, Affiliates and other test channels through agencies or internal teams
* Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA, ROAS)
* Support annual and monthly planning with robust recommendations based on insight and ambition
* Work with media agencies and internal teams to manage in month planning and forecasting across digital channels
* Report weekly and monthly on campaign performance, insight and channel level activity and manage digital and website performance against agreed KPI’s (page load, bounce rate, time on site etc.)
* Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix
* Identify trends and insights in digital marketing and use these to optimise spend and performance
* Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points
* Input ideas towards our digital marketing testing plan and drive incremental growth with our digital marketing agency
Who are we looking for?
* Experience in Paid Search and/or Affiliate Marketing
* Experience analysing performance in GA4 and Google Ads and AWIN
* Experience managing budgets
* Degree level qualified in relevant subject
* Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to end
* Solid Excel proficiency
* Demonstrable understanding of market factors that drive performance in the digital environment
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to live in the UK.
All successful applicants will be required to undergo a DBS check.
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