International Marketing Manager (12 Month FTC)
03 October 2024
We’re searching for an International Marketing Manager to join our International Operations team in Leeds!
The Benefits
We believe we are the best at what we do and attract the best talent in the market. Our benefits go beyond the core benefits outlined below and give the successful candidate an opportunity to grow and build a truly rewarding career.
* Hybrid Working
* 25 Days Annual Leave + Bank Holidays + 1 Personal Day
* Private Medical Insurance
* Company pension contribution
* Life Assurance
The Role
Joining the team on an initial 12-month Fixed Term Contract, the successful International Marketing Manager will play a key role in leading on central marketing activities internationally, including the marketing strategy for corporate and franchise operations. This includes personally running digital campaigns for corporate and franchise operations, and overseeing Brand, Local and CRM outputs.
Our International Operations team are pivotal in providing central services support to our existing international business, as well as providing business development growth support for future markets and opportunities.
Additional Responsibilities within this role include:
International Corporate Divisions:
* Personally responsible for setting the marketing strategy for these divisions. This includes budget ownership, the shape and structure of the promotional plan and all other joiner activity that can be generated through marketing activation.
* The IMM will personally run the digital activation across all channels for corporately owned divisions, responsible for all aspects of performance including spend, joiner volumes, CPA's and other secondary metrics.
* Leads on the creation and sign off of the Annual Promotional Plan, in conjunction with the Head of International Operations and Head of Commercial Finance.
* The IMM will work closely with the International Development Manager who owns Brand, CRM and Local Marketing across International.
International Franchise Operations:
* Responsible for creating and maintaining central documentation on marketing strategy/ planning as well as digital marketing for all international franchisees. This should be as consistent as possible across markets and operators.
* Responsible for acting as the principal marketing point of contact for franchise operations, both internally and externally
* Responsible for acting as a consultant for franchise marketing departments and senior leadership teams to ensure that franchise marketing operations, reporting and planning is being operated in line with our recommendations in order to maximize performance.
* Responsible for annual and quarterly strategy planning
* Responsible for Digital Paid Media plan and activation
The Person
The ideal candidate will be a ‘Digital first’ marketeer, with experience in the following areas:
* Experience in creating and owning Marketing strategies
* Promotional Planning and ownership
* Leading digital marketing campaigns across all channels with evidence of setting and achieving financial & commercial outcomes/ performance metrics
* Franchise experience would be preferable
Further to the above, the candidate will demonstrate the following behaviors:
* Comfortable and confident leading your own operation, including setting and achieving outcome objectives
* Experience and evidence of taking the initiative
* Comfortable working with ambiguity
* High level of problem-solving ability
* Confident working across boundaries in a collaborative way and with a mixture of stakeholders
* Excellent communication skills including at a Group Management Board level
Our Values
* Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be.
* Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness.
* Focus on the detail. Care about the little things. Have determination and resilience to get the job done.
* Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success.
About PureGym:
Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2million members across 500+ gyms and holds market leading positions across the UK, Denmark and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
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Join us on our mission to inspire a healthier nation.
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