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Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
This is a fantastic opportunity to join a thriving, innovative organisation as Head of Marketing, where you’ll drive the development and execution of impactful marketing strategies that shape the company’s future.
As a well-established leader in the manufacturing sector, this company is renowned for delivering high-quality products and outstanding customer service. With a strong reputation for innovation and excellence, this Head of Marketing role offers the chance to make a significant impact in a forward-thinking and ambitious environment.
Headquartered in the Bradford area, this hybrid role offers the flexibility of 1-2 days working from home per week. However, to be considered for this position, you must be within a commutable distance of West Yorkshire.
In this role, you will:
1. Lead and develop a high-performing marketing team.
2. Own and execute the marketing strategy to drive customer acquisition, engagement, and retention.
3. Oversee digital channels, including paid search, SEO, and CRM campaigns, optimising performance to achieve measurable results.
4. Enhance the digital customer journey, ensuring it meets user needs and drives conversions.
5. Collaborate across teams to develop creative solutions and impactful campaigns.
6. Manage budgets, analyse performance metrics, and identify opportunities for growth.
What we’re looking for:
1. Proven leadership experience in B2C performance marketing, ideally with expertise in digital acquisition.
2. Strong analytical skills with a focus on data-driven decision-making and campaign attribution.
3. Experience managing digital customer journeys and collaborating with agencies.
4. A creative and proactive approach to problem-solving and campaign development.
5. Excellent communication and leadership skills, with the ability to inspire and develop talent.
This is a fantastic opportunity for someone passionate about marketing and eager to make a significant impact in a forward-thinking organisation.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Manufacturing and Engineering Services
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