What you will do
* Develop holistic media strategies that align with client objectives, target audience insights, and market trends
* Provide a roadmap for impactful media execution
* Implement rigorous testing methodologies to evaluate channel performance against key metrics
* Iterate and optimise creative elements to maximise effectiveness and ROI
* Act as a trusted advisor to clients, providing strategic guidance on marketing direction and execution and collaborating closely to ensure alignment with brand and business objectives
* Utilise data and analytics tools, preferably Kantar TGI, to uncover actionable insights from audience behaviour, campaign performance, and industry trends, informing media strategy and iteration
* Lead and seamlessly integrate strategies for cross-functional teams, including creative, media, and account management
* Develop comprehensive channel briefs and presentations for client review
* Monitor and analyse media performance metrics and KPIs
* Stay abreast of emerging trends and technologies in the industry
* Provide ongoing feedback and guidance to specialist teams for continuous improvement
* Present media strategies and campaign results to clients and internal stakeholders
* Foster a culture of innovation and creativity within the agency
Requirements
* You have a minimum of 5 years of experience in either integrated or digital media planning or strategy role
* You develop innovative and impactful media strategies that break through the noise and drive results
* You’re proficient in data analysis and interpretation, and have a keen ability to derive actionable insights that inform strategic media decisions and optimisations
* You have strong strategic planning skills that allow you to seamlessly align media initiatives with broader business objectives and market opportunities
* You have exceptional client management skills, with a focus on building strong relationships and delivering exceptional service and value
* You have in-depth knowledge of digital marketing channels and best practices, with a proven track record of leveraging digital capabilities to enhance effectiveness
* You thrive in a collaborative, cross-functional environment, working closely with creative, media, and account teams to achieve shared goals
* You have excellent verbal and written communication skills which help you articulate complex ideas clearly and persuasively to both internal and external stakeholders
* You think creatively and develop innovative solutions to creative challenges, constantly pushing the boundaries of what's possible
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
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