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Food & Beverage Brand Campaign Manager, Dunstable
Client: Whitbread
Location: Dunstable, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference:
1cb17170c896
Job Views:
8
Posted:
26.04.2025
Expiry Date:
10.06.2025
Job Description:
This role will allow you to create and deliver the annual brand plan for Premier Inn/our Branded Restaurants. You’ll be working with the UK’s number one budget hotel brand, Premier Inn.
As a Brand Campaign Manager, you’ll be accountable for ensuring all campaign activity is aligned with the Premier Inn and Branded Restaurants brand frameworks, maximising opportunities to drive awareness and uptake of F&B throughout the customer journey and across channels, by working collaboratively with the Premier Inn Brand & Marketing team and F&B Brand Strategy Manager.
You will allocate investment accordingly to maximise the impact of all activity and drive brand measures.
You will line manage and develop a team of brand executives to deliver all F&B brand and marketing plans.
Salary: £60,000
Location: Dunstable
Why you’ll love it here:
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Bonus: Up to 30% company performance-related bonus
Check out all our benefits here:
What you’ll do:
You’ll manage the creation and delivery of compelling and engaging brand campaigns in line with brand and commercial priorities, ensuring effective customer communication and compliance with the principles set out in the brand frameworks.
You’ll ensure all brand communication is understandable, motivating, and engaging to the guest across all elements of the customer journey.
You’ll be responsible for writing all creative briefs and managing the creative development process with internal teams and external agencies.
You'll be accountable for ensuring all marketing materials are consistent, accurate, and delivered on time.
You'll be accountable for legal/technical approvals for all brand/marketing materials.
You’ll lead and manage design forums to ensure all customer-facing activity is aligned and consistent across all parts of the customer journey.
What we need:
Understanding of customers and how to build brand equity and engagement.
A strong marketing and creative background, commercially astute, with excellent budget management skills.
Effective leadership, interpersonal, and communication skills.
Confident and capable of communicating & influencing effectively at all levels.
Proven track record of successful campaign delivery—planning, execution, agency management, & post-event analysis.
Continuous improvement skills and the ability to find solutions or pre-empt problems.
Be part of the Commercial Team:
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It involves analyzing every detail, spotting and overcoming barriers, and working towards our ambitious plans. Think decision science, pricing, revenue, and sales. With a lot to do, you can be part of making big changes happen worldwide. Bring your drive and enthusiasm, and we’ll welcome you in.
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We believe everyone is unique, and there should be no barriers to entry or limits to ambition. We are committed to being an inclusive organization that values diversity and welcomes your application regardless of background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities, & members of the LGBTQIA+ community are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time, and flexible working. We will support where possible.
Job ref: 833073-1629
Advertised: 10 Jul 2024
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