Direct message the job poster from Emma Bridgewater
People & Culture Director at Emma Bridgewater
Are you ready to take charge of customer growth and marketing strategy?
If you’ve said yes to all four of the questions below, then the Head of Customer Marketing role at Emma Bridgewater may be the perfect opportunity for you! You will lead the development, delivery, and communication of the Emma Bridgewater annual marketing and growth plans.
KEY QUESTIONS:
* Ready to drive customer growth through acquisition and expanding existing relationships? Got the experience to make it happen?
* Passionate about boosting customer advocacy, referrals, and loyalty? Can you spot cross-sell and upsell opportunities like a pro?
* Excited to own and execute impactful marketing plans that put customers first? Do you thrive on making strategic decisions?
* Experienced in using data to drive decisions and shape strategies? Do you love turning insights into action?
If you’ve answered yes to all four, keep reading!
KEY AREAS OF ACCOUNTABILITY
* Ownership for customer-first and customer growth initiatives (new customer acquisition and existing customer growth)
* Marketing plan development and communication
* Product marketing planning
* Marketing partnerships (including major charitable relationships)
RESPONSIBILITIES TO INCLUDE
* Design the Marketing plan to deliver the agreed marketing objectives (brand awareness, customer acquisition, customer retention)
* Create, plan, and execute the overall marketing strategy, using data and insights to adapt and develop marketing strategies
* Develop loyalty schemes to engage and retain our best customers and encourage profitable spending behaviors
* Acquire new customers, drive engagement, and grow revenue from existing customers
* Maximise LTV through clear, targeted customer journeys across all products and services
* Manage the Emma Bridgewater Collectors Club (54k members)
* Maximise and grow collector revenue-building initiatives to engage and support the initiatives
* Proactively pursue new marketing opportunities, new ways of reaching audiences, and spotting commercial opportunities to increase sales (partnerships, collaborations, new channel developments)
* Ownership of customer data and CRM system, effectively segmenting the database for targeted marketing messages using direct and paid marketing channels
* Ownership of marketing budget, implementing regular reporting to give visibility of results to the wider company
* Collaborate with the Wholesale team to build marketing strategies to maximise customer reach and convert more business (email campaigns, creative POS, digital assets, etc.)
* Manage the content team to ensure all marketing assets are on-brand and delivered
* Work with the ecoms team to maximise growth opportunities from subscribers and wholesale clients
* Manage the briefing, development, and sign-off of all marketing materials – retail catalogues, wholesale catalogues, in-store POS, parcel inserts, etc.
* Lead, plan, and manage the photoshoots for each seasonal product launch – including writing the shot list and managing the team on the shoot
* PR: Develop product launch press campaigns for specific patterns, product ranges, and products; work with Emma to deliver brand PR coverage
* Marketing budget planning and management
Key Interfaces
* Direct report to Sales and Marketing Director (who is also responsible for Marketing)
* Direct reports – Content & CRM Manager, Senior Graphic Designer, PR Manager
* Ownership for ESP platform and analytical tools
* Close working relationship with Product Director and Merchandising team
* Close working relationship with Web team and Shops
* Agency relationships – including printers, mailing house, strategic marketing agency, and others
Skills and Experience
* Customer insight and understanding
* Data analysis and understanding of CPA, CPO, LTV, churn rates, etc.
* Minimum 8 years previous Marketing experience – ideally retail (B2C)
* Excellent organisational and time management skills
* Confident in writing and giving marketing briefs
* Excellent influencing and communication skills
* Confident and calm under pressure
* Good written and verbal communication
If this sounds like your next challenge, we’d love to hear from you! Apply today and help us continue to grow and delight our customers at Emma Bridgewater.
Seniority level
* Director
Employment type
* Full-time
* Industries
* Retail
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