Head of Digital Commerce
Alexander Steele Recruitment is seeking a highly skilled and experienced Head of Digital Commerce to join a successful and market-leading FMCG brand. This is a rare and exciting opportunity to lead the businesses digital marketing efforts and drive their eCommerce strategy.
The ideal candidate will have a degree in eCommerce, Digital Marketing, PR, Business, or a related field, and a minimum 5 years of experience in eCommerce Trading and platform management, Digital Brand management, PR management or a related digital commerce trading and marketing role.
Key Responsibilities:
Strategic Planning:
* Develop and implement a comprehensive digital strategy to increase eCommerce sales and enhance brand visibility.
eCommerce Management:
* Oversee the management of the eCommerce platform, ensuring a seamless and efficient customer journey.
* Implement strategies to optimise website design, user experience (UX), and customer journey to increase conversion rates.
* Collaborate with product and inventory teams to ensure product listings are optimised for both search and user experience.
* Analyse sales data to identify trends, forecast demand, and optimise inventory management.
* Ensure the eCommerce platform is integrated with other digital marketing efforts for a cohesive strategy.
SEO (Search Engine Optimisation):
* Develop and execute a comprehensive SEO strategy to increase organic search rankings and visibility.
* Conduct keyword research and optimise website content, including blogs, product descriptions, and metadata.
* Monitor and analyse SEO performance using tools like Google Search Console, Ahrefs, Screaming Frog and adjust as needed.
* Stay updated with the latest SEO trends and algorithm changes.
Email Marketing:
* Design and implement direct email marketing campaigns to engage and retain customers.
* Develop segmentation strategies to personalise email content for different audience segments.
* Analyse campaign performance and adjust strategies for better engagement and conversion rates.
* Ensure compliance with anti-spam and data protection regulations.
Social Media Management (Organic):
* Create and execute a social media strategy aligned with brand values and goals, focusing on organic growth.
* Develop and curate engaging content for various social media platforms.
* Monitor social media trends and leverage them to increase brand visibility and engagement.
* Foster community engagement by responding to comments and messages in a timely manner.
Digital Marketing:
* Lead digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
Requirements:
* A degree in eCommerce, Digital Marketing, PR, Business, or a related field.
* A minimum 5 years of experience in eCommerce Trading and platform management, Digital Brand management, PR management or a related digital commerce trading and marketing role.
* The ability to think long-term and to identify both opportunities and threats to the brand.
* Exceptional written and verbal communication skills.
* A proven track record of executing innovative brand campaigns.
For more information, please contact Lewis Miller at lewis.miller@alexandersteele.com.