Are you a CRM expert with a passion for data, segmentation, and customer journeys that convert? We’re working with a fast-growing brand looking for a CRM Manager to own and elevate their lifecycle strategy. This is a brilliant opportunity for someone who thrives in a fast-paced environment, loves working cross-functionally, and wants to drive real commercial impact.
THE ROLE:
As the CRM Manager, you’ll take the reins of their CRM activity – managing all customer flows, segments, and daily campaigns. You’ll own the strategy and execution of CRM initiatives that fuel growth across acquisition and retention. With a strong grip on data and performance metrics, you’ll be the go-to expert for optimising performance and delivering highly engaged leads to the sales pipeline.
Your key responsibilities will include:
* Maintain and optimise all customer lists and segments in Klaviyo, ensuring relevance and impact.
* Track CRM metrics and deliver clear, actionable insights to improve performance, deliverability, and engagement.
* Plan and execute daily campaigns, run A/B tests, and drive strategy that boosts ROI.
* Manage CRM workflows and ensure customer data is clean, accurate, and up to date.
* Stay ahead of CRM trends and tech, proactively improving tools and processes.
YOUR SKILLS & EXPERIENCE:
* Vast experience as a CRM Manager or similar role.
* Experience in the betting/gaming/gambling space an advantage.
* Hands-on experience with Klaviyo or similar CRM Tools and strong understanding of CRM best practices.
* Excellent data analysis, segmentation, and reporting skills.
* Strategic mindset with the ability to execute detailed workflows and journeys.
* Experience with acquisition and retention strategy via CRM.
* Familiarity with Figma and collaboration with design teams is a bonus.
* Comfortable working cross-functionally and communicating with both data and non-data teams.
HOW TO APPLY:
If you're a data-driven CRM specialist ready to take ownership of lifecycle marketing and help shape the future of customer engagement - apply below!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Gambling Facilities and Casinos
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