This is a fantastic opportunity for a talented and dynamic senior publicity manager – with experience in developing innovative integrated publicity campaigns – to join one of the UK's fastest growing independent publishers as Head of Publicity.
The successful candidate will utilize their strong publicity background to deliver campaigns for titles across the Elliott & Thompson list. You will work closely with the editorial and sales teams as well as freelance publicists to devise commercially effective campaigns in the UK and internationally.
Organised, confident and enthusiastic, you will demonstrate the ability to think strategically and creatively and be comfortable working on multiple campaigns simultaneously. The role is an exciting next step for someone who is looking to take on more responsibility and become a leading voice in shaping Elliott & Thompson's next phase of commercial growth.
Key Responsibilities
1. Developing, implementing and managing creative and effective publicity campaigns across print, broadcast and online media.
2. Co-ordinating a small team of freelance publicists.
3. Managing the publicity and marketing budget.
4. Building relationships with key influencers, journalists, bloggers and vloggers in order to increase coverage for Elliott & Thompson titles.
5. Working with bookshops, venues and festivals to organise author events.
6. Providing excellent author care.
7. Circulating reviews, plans and materials to the sales and editorial teams.
8. Working with the Sales team to secure in-store visibility for our titles and our brand.
9. Creating POS and other marketing materials.
10. Setting up partnerships & running competitions.
11. Contributing to Elliott & Thompson's online and social media content.
12. Growing the trade and consumer media coverage for the Elliott & Thompson brand.
13. Devising and implementing the strategic vision for Elliott & Thompson's online, AMS, social and mobile presence, including the creation of content and email marketing, SEO, paid media and analytics.
14. Establishing creative partnerships with the entire Elliott & Thompson team.
15. Overseeing the creation of trade marketing materials and catalogues.
Experience/Skills Required
1. At least 6 years' experience in a publicity function in a publishing, media or arts background.
2. Experience of planning and implementing successful publicity campaigns.
3. Comprehensive knowledge of current and evolving online and traditional media challenges and opportunities.
4. Good writing skills and CMS experience.
5. Excellent knowledge of social media, SEO and PPC campaigns.
6. Proven leadership and managerial skills – ideally you will have line managed at least 2 people.
7. Experience of managing a budget.
8. Strong ability to manage internal and external stakeholders.
9. An eye for detail and design.
This is a full-time role and will be based in London, though the company is still operating with flexible working guidelines at the current time.
Salary
£35,000–£40,000 pa, depending on skills and experience.
To apply, please send your CV and a covering letter to info@eandtbooks.com.
The deadline for applications is midday Tuesday 4 January.
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