Our Marketing team are looking for an experienced analyst with a broad range of skills to join them. As a Digital Marketing Analyst the role will be sourcing, analysing and critically interpreting data to generate insight that informs the commercial performance of our paid and owned-channel Digital Marketing. This role supports both the continuous improvement of our websites, and the evaluation of optimisation of our paid and owned Marketing activity. U sing media, channel and business performance data from multiple sources to evaluate marketing effectiveness and website performance and making key recommendations for improvement. Providing timely and relevant reporting, this is a key role within Marketing, enabling us to monitor and adapt performance media, seasonal Marketing campaigns and owned channel promotional strategies to drive overall business performance. Working with Digital Managers and third party suppliers, this role play s a key part in prioritising and supporting change in our analytical capabilities (e.g. Adobe Analytics, Adobe Data Collection, Google Analytics) to maximise our Digital MI capability.