Drive Customer Engagement & Loyalty at Pets at Home!
About the Role
Were looking for a passionate and strategic CRM Manager to take the lead on customer communications, driving engagement, sales and customer lifetime value. Reporting to the Senior CRM Manager, youll shape and activate targeted CRM campaigns, enhance personalised customer journeys and optimise multi-channel experiences to increase loyalty across our pet care ecosystem.
This role offers hybrid working from our Support Office in Handforth, Cheshire (two days per week in the office).
Key responsibilities will include;
Developing and delivering targeted, data-driven CRM campaigns to engage and retain customers
Working cross-functionally to align CRM strategies with commercial priorities, to support our full offering of products, Grooming, Vets and Insurance
Championing customer insights to refine messaging, offers and personalisation strategies
Leading and mentoring CRM Executives while managing relationships with external partners
Overseeing CRM campaign execution, from test-and-learn initiatives to full-scale deployment
Collaborating with analytics teams to measure performance and continuously optimise strategies
Supporting the Senior CRM Manager and stepping in as needed to ensure seamless operations
About You
Proven experience in CRM strategy and activation within a consumer-focused environment
Strong stakeholder management skills, with the ability to influence at all levels
Strong creative skills with a passion to deliver the message well and grow engagement.
Highly commercial with appreciation for analysis and using data to inform decision-making and campaign optimisation
Customer-first mindset with a passion for personalisation and engagement
Strong organisational skills, able to manage multiple projects and priorities effectively
Experience working with external suppliers and within multi-agency environments (desirable)
Why Join Us?
Shape CRM strategies that make a real impact on customer engagement and retention
Be part of a fast-paced, collaborative environment with opportunities to innovate
Work in a business that truly puts pet owners and their pets at the heart of everything
Pets just see people. They arent biased and they dont discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience dont perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
If youre a results-driven CRM marketer with a passion for customer relationships, wed love to hear from you. Apply now!
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