Employment type: Full-time
Work hours: Monday–Friday, 9am–5.30pm
Location: Hybrid/Fully Remote - Working from home with occasional meetings at our head office in Bideford
What will I be doing?
As a Senior Marketing Analyst reporting to the Director of Performance Marketing, you'll occupy a critical role in the business by analysing marketing data across channels, identifying trends, and providing actionable and strategic insights to optimise marketing campaigns and business performance.
As part of your everyday role, you’re likely to be involved in the following:
* Analysing and interpreting complex marketing data, including customer behaviour, campaign performance, and market trends
* Focusing on marketing channels such as PPC, SEO, CRM, affiliates, and social media to ensure effective reporting
* Collaborating with Data Science & Analytics and Performance & Pricing teams to improve conversion rates and maximise guest bookings and owner leads
* Evaluating customer acquisition and retention strategies using data-driven insights
* Developing and maintaining marketing dashboards and reports to track KPIs and measure ROI using SQL and data visualisation software such as Power BI and Looker Studio
* Automating monthly and weekly reporting and providing in-depth analysis
* Analysing website visitor behaviour and recommending ways to improve the conversion rate
* Conducting A/B testing, segmentation analysis, and predictive modelling to optimise marketing strategies
* Presenting findings and strategic recommendations to senior stakeholders and leaders
* Staying updated with industry trends, marketing technologies, and data analytics best practices
What are we looking for?
We know that the perfect candidate who ticks every box doesn’t exist, so if you’re excited by the role and can do most of the below, please get in touch - you could be exactly what we need!
Ideally, we’re looking for someone with:
* Marketing analytics, data analysis/science, or similar role
* Proficiency in data processing/analysis tools such as Google Analytics, SQL, BigQuery, Google Search Console, Power BI, Looker Studio or similar platforms
* Experience implementing and managing tracking pixels via Google Tag Manager
* Strong understanding of digital marketing metrics, attribution models, and customer segmentation
* Sound understanding of key mechanics and metrics of Paid Search channels
* Experience with A/B testing and data-driven experiments or optimisation techniques
* Strong problem-solving skills and ability to translate data into actionable insights
* Excellent communication and presentation skills for explaining complex data concepts to non-technical stakeholders
* Adaptability in a fast-paced, changeable environment
* Excellent organisational skills to meet deadlines
* Proficiency in MS Office applications, particularly Excel
You’ll get:
We prioritise the wellbeing of our team. In addition to joining a rapidly growing company with a positive culture and ample employee development prospects, we offer competitive salaries and an array of benefits, including:
* 25 days' paid holidays plus bank holidays
* A dedicated day off for your birthday or your loved one's
* £500 contribution towards a Travel Chapter cottage of your choice
* A paid day to engage in charitable work
* Friends and family discount scheme
* Life assurance for peace of mind
* Diverse social clubs, ranging from pet lovers to fitness enthusiasts
* Exciting social events, including our renowned Christmas parties!
Who are we?
We’re Travel Chapter – the holiday home people – and we’re on a mission to showcase great places to stay in the UK. While we’ve grown over the years from a small South West holiday letting agency to one of the market leaders in the industry, we’ve never lost sight of our strong family ethos and we keep the same values at the heart of everything we do. Along the way, we’ve nurtured a caring and collaborative culture that drives us forward and keeps our team inspired and motivated every day.
The people behind our company are at the heart of everything we do and it’s a place where everyone is welcome; a place that’s friendly and fair; a place that encourages people to be bold, explore new ideas and push the boundaries of what they do every single day.
We are passionate about what we do, and we take a common-sense approach to getting things done. Inevitably, things go wrong from time to time, and we do everything we can to make it right. We learn from it and adapt, remembering to stay curious and never stop evolving.
Diversity is key to our success, and we work hard to make sure we’re inclusive. Please let us know if you need any adjustments made to the application or selection process so you can do your best - we’ll be happy to help.