CRM Manager (B2B)
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
£50k
Manchester
Hybrid working (3 days onsite 2 remote)
Flexible working hours
Forward Role are working with a world leading Industrial Machinery Manufacturer to recruit a CRM Manager.
This role offers the opportunity to travel to worldwide destinations with the business for familiarisation trips (seeing machinery/ products, meeting engineers, company meetings ect).
Reporting into the Senior Digital Marketing Manager and working alongside an in-house marketing team of 20, you will lead the development and execution of customer engagement strategies across the CRM platforms.
This role is key to ensuring personalised, seamless, and data-driven customer experiences that drive loyalty, retention, and business growth.
Responsibilities:
Own and optimise outbound marketing journeys across all business lines
Develop and test automated customer journeys and conversion funnels
Segment customer data to create targeted, high-impact campaigns
Plan, execute, and analyse email, SMS, and push notification campaigns
Align CRM strategy with global sales and marketing goals, including upsell and retention initiatives
Conduct A/B testing, predictive analytics, and ensure GDPR compliance
Act as the CRM expert, collaborating with IT and PMO for system enhancements
What you will need:
Expertise in CRM tools (ideally Microsoft Dynamics 365) and marketing automation
Strong analytical skills to optimise customer experience and digital marketing performance
Proven ability to set targets, manage budgets, and oversee multiple projects
Proficiency in Office 365 (Excel, Access, Word) and AI tools like Co-Pilot
Strong presentation, communication, and stakeholder collaboration skills
Proactive, commercially aware, and passionate about customer journeys
Strong problem-solving, organizational, and decision-making abilities
Self-motivated with a drive for continuous improvement and adaptability
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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