ROLE SUMMARY This is a critical role within the International Commercial Office (ICO) supporting the Lung Cancer Franchise, and more specifically our Priority Brand Lorbrena/Lorviqua. The Sr Customer Content Manager will own and lead the development of brand content across the region to drive HCP engagement, competitive differentiation and communication of our science. This is a key role in the implementation of our new marketing model. JOB DESCRIPTION The ICO Sr CCM is also a catalyst taking Global content to provide relevant, timely, brand and customer specific content by collaborating with CoLab / CMO Utilise insights, data and needs to ensure the CO acts as a ‘content engine’ for colleagues and drives 70% reuse Enables local markets in having access to relevant, timely and modular content that is of real value to the customers Defines measurement framework and support tracking of use/performance of content ROLE RESPONSIBILITIES Identify content needs: Understand brand priorities, customer needs across countries and act on insights across the customer journey Understand the marketing strategy and customer segmentation to enable the creation of content Lead efforts to develop innovative and integrated content flow to build proficiency in customer experience Produce Relevant Modular Content from Global core material: Provide modular re-usable content in different formats that can be easily and swiftly used/combined, requiring only translation and adaptation for local regulatory needs in country. Ensure goal of >70% content reuse is met. Ensure that all content is clearly linked to customer segments / persona defined by global/regional marketing strategy For regional brands, lead the development and implementation of promotional and non-promotional materials with a focus on emerging data and omnichannel delivery For global brands, lead the adaptation of the global core content package. Lead the production of derivative contents mapped across different channels and customer segments Scope of Content Areas – Brand Level, Unbranded / Disease Awareness, Above brand media to support customer awareness both within and outside of BU, general interest content by HCP specialty area, Patient Stories adaptable for local markets Partner with MLR for timely content approval Adapt and curate content in archives when applicable and relevant Be overall responsible for the project management of content creation Deliver Content: Deliver content through Adobe DAM Ensure timely delivery of content / pull through of execution, including a content release calendar Enable fast local implementation by providing source files, reference links, licensing and tagging, with associated GCMA numbers Partner with CoLab teams to enable fast localization and translation by countries with minimal adaptation Track Utilization of Content: Track campaign metrics and content utilization Embed foundational analytics capabilities to rapidly adjust engagement approach based on new insights Develop and execute on the strategy to improve content creation Identify and scale best practices QUALIFICATIONS BASIC QUALIFICATIONS Country marketing experience with demonstrated capability of utilising scientific/clinical data, insights and HCP needs to build HCP content Ability to work with cross-functional teams and effectively lead by influence to implement strategies and tactics Ability to move fast in response to what is happening in external environment and differentiate vs competition Proven ability to proactively lead the thinking - connect, communicate, influence and persuade. Hands-on experience leading communication platforms, managing agencies and/or other related projects. Demonstrated strong analytical skills; ability to uncover insights, synthesize and evaluate information, draw conclusions and make recommendations Be a team player, be patient-obsessed and focused on Pfizer values: Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results. Work Location Assignment: Flexible Purpose Breakthroughs that change patients' lives At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. Digital Transformation Strategy One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience. Flexibility We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation Equal Employment Opportunity We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees. DisAbility Confident We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here Marketing and Market Research