My client, a leading retailer, are looking to recruit a CRM Manager to join their growing team. A newly defined role, you will play a pivotal role in defining the overall customer engagement strategy. As the CRM Manager, you will be responsible for developing and optimising the CRM programme, leading on a wide range of projects to drive customer engagement, improve conversion rates, and ensure continued customer lifetime value.
Ensuring consistent health and management of the database will be key, alongside the execution of segmentation and targeting activity to achieve revenue targets, as well as acquisition and retention objectives.
This is an excellent opportunity for an ambitious individual looking to develop and progress their career, as this role has plenty of room for growth and development.
The Role:
1. Develop data driven, integrated CRM solutions based on consumer behaviour and customer journeys with a focus on moving them along those journeys.
2. Daily management of the CRM database, working with the wider marketing team to ensure effective data collection points.
3. Continue to grow and develop the database with effective communications, focusing on driving engagement levels with products and the brand.
4. Develop and drive the end-to-end CRM proposition from a segmentation, delivery, testing, measurement, and continuous improvement perspective.
5. Align with marketing and creative teams on messaging and objectives.
6. Identify and implement new CRM projects that will drive the CRM strategy further.
The CRM Manager will have:
1. Demonstrable experience within another CRM Manager position.
2. An excellent understanding of CRM best practices.
3. Strong analytical skills.
4. Exceptional attention to detail.
5. Strong communication skills and the ability to collaborate across various departments.
6. Ability to thrive in fast-paced environments.
7. Adherence to meeting deadlines and offering creative input.
8. A commercial mindset.
Hybrid working - you will be based in the London office 2/3 times a week.
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