About the Role:
We are looking for a Senior eCommerce Manager to join our growing activation team embedded into EMEA agency in London. If you are passionate about driving ecommerce growth for a portfolio of global brands - this is the role for you.
The role is combined across both activation & Strategy. Your focus will be to drive the client's Amazon performance in Europe.
In the role you will work with local agency teams to devise award-winning platform campaigns that leverage all aspects of Amazon's ads ecosystem to build brands and grow sales. You will define the right mix of media channels & tactics on Amazon, across Sponsored Ads/Search, DSP Display, Video, Twitch, Live & Off-Amazon media.
Having said this, Amazon Sponsored Ads & Amazon DSP is the client's core focus and as such strong activation experience is essential for this role.
Key Responsibilities
1. Amazon Strategy & Planning
o You will know Amazon's Advertising ecosystem inside and out and have a passion for all things Amazon, retail media and eCommerce
o Identify new opportunities for growth and efficiencies within Amazon and develop and drive plans that capitalise on these opportunities (incl. advising on leverage of tools & technology)
o Collaborate with other agency teams where relevant to ensure Amazon media strategies connect with wider Retail Media and Communications Plans for brands
o Be able to analyse multiple data sources confidently and accurately, highlight the most relevant KPIs for each client, draw key insights and write commentary within the context.
2. Ecommerce Activation
o Plan and develop retail media budgets and KPIs for clients and then manage the team to build campaigns execute on the agreed objectives.
o Ensure that campaign optimisation adheres to best practice and input into the development of client-specific activation best practice
o Provide recommendations to improve sales & margin, through effective retail & marketing planning.
o Lead quarterly reviews and devise test & learn roadmaps
o Manage client budgets effectively
o Be responsible for the delivery of automated and correct biweekly reporting, shared via Excel with the client
3. Client Management:
o Effectively and confidently communicate with clients and internal teams, delivering eCommerce analysis, insight, and strategy coherently to an audience with a broad eCommerce understanding.
4. Team Management
o Managing a team of 2 eCommerce specialists, owning responsibility for your team's output, acting as the escalation point when required. Coach the team through their annual reviews.
About You:
* Ecommerce activation experience through Criteo, CitrusAd and / or other retail players is desirable but not essential
* Strong eCommerce experience, ideally including paid search (PPC / Search Engine Marketing), and DSP or programmatic activation, retailer eCommerce activation / performance display at either a digital agency or client-side and experience with team management.
* Demonstrate implementation of multi-channel media strategies, advising on the right balance between Amazon search, DSP and other media tactics, in orchestration with organic and retail tactics (portfolio, content, etc.) to maximise sales
* Strong presentation skills
* Stakeholder management skills
* Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts
* Good negotiating skills paired with ability to dive deep into performance reporting.
* Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
* Additional language skills would be desirable but not essential (French/German)
* Ecommerce activation experience through Amazon Advertising Platform (specifically AMS and DSP) is essential for this role
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