Job Description
Role Summary:
We are seeking a dynamic and results-driven Marketing Executive to join our charity’s marketing team. The Marketing Executive will be responsible for developing, implementing and managing primarily digital marketing campaigns to increase brand awareness, drive customer engagement and ultimately drive sales of the ARTHOUSE Unlimited artist’s work. The ideal candidate will have a passion for digital marketing, excellent analytical skills, and a creative mindset. This job will offer you the chance to build on existing experience, to try new things, and develop skills in new channels.
Role Responsibilities:
* Manage & optimise x 2 Shopify eCommerce websites (B2C & B2B), building out journeys, content & testing plans
* Support on the planning and implementation of all marketing campaigns across online and offline channels
* Create and manage content for marketing channels such as social media posts and website content
* Coordinate with designers to create compelling and visually appealing digital assets and brand asset libraries
* Regularly monitor and analyse the performance of the website and marketing campaigns
* Manage social media platforms and engage with followers to build brand loyalty
* Identify and implement possibilities for SEO growth, including reviewing and ensuring the website adheres to best practice
* Coordinate with external agencies to execute digital marketing initiatives such as online advertising and retargeting campaigns
* Conduct market research to identify trends, competitor activities, and customer preferences
* Attend and work at trade shows as and when required supporting the Trade Sales Team
* Conduct Ad hoc marketing admin tasks
What we’re looking for:
* A strong understanding of and connection with ARTHOUSE Unlimited, essential
* Min 2 years proven experience as a Marketing Executive in B2C environment, retail is a plus
* Experience of working or volunteering in the charity sector also a plus
* Keen interest and experience in digital marketing tools and techniques
* Experience with Content Management Systems (CMS) essential, Shopify preferred
* Strong analytical skills and data-driven thinking, experience of GA4 and Shopify Reports a plus
* Excellent communication and copywriting skills
* Strong creative outlook, with excellent presentation skills and working knowledge of Adobe Suite (Canva a plus)
* Experience of email campaign tools a must, Mailchimp and/or Klayvio preferred
* Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
* Experience managing social media platforms
* Experience setting up and managing Google and Meta adverts a plus
Other info:
* Full Time role, office based, location Godalming, Surrey, UK
* Benefits include 25 days holiday plus Bank Holidays, Contributory Pension, Health Care package, Staff Discounts
* Salary range £25-£28k dependent on experience
* Reports into Marketing Manager
To apply:
Please email gevans@arthouseunlimited.org for Job Spec, Salary Details and an Application Form. All applicants must fill in an application form to be considered for the role.