DIRECTOR OF GROWTH MARKETING
Board Intelligence is at a pivotal stage in its journey, and we’re looking for a Director of Growth Marketing to help us realise market dominance.
In summer 2024, we received substantial backing from K1 Investment Management, a leading B2B Enterprise SaaS investor. Through both organic growth and acquisitions, we’re aiming to be the global leader in the board portal and board governance space. As such, we’re hiring this pivotal leadership role for our Marketing Team to help us achieve the numbers and impact needed for this next chapter.
What’s The Role?
Reporting directly to our CMO, we’re looking for a Director of Growth Marketing to build a global growth and demand gen engine, design and implement the strategy, and establish the structure and shape of the function to achieve the velocity we need to achieve our goals.
The role will suit a strategic, experienced, hands-on operator who has a track record of success and who thrives in fast-paced environments. You will work closely with leadership across the organisation and be part of our Senior Leadership Team.
What Will You Be Responsible For?
* Setting up a growth and demand gen engine, and designing the methodologies, campaign and operational models, and reporting frameworks.
* Driving market research, customer segmentation, and competitive analysis to inform the development of tailored marketing campaigns and strategies that deliver pipeline.
* Owning the end-to-end planning, development, execution and optimisation of multi-channel marketing campaigns focused on lead generation, customer acquisition, and retention, and of targeted ABM campaigns to engage, nurture and convert target accounts in key geographies.
* Collaborating with our Head of Content to align the editorial calendar with the campaign strategy, to develop and distribute engaging content that resonates with target audiences.
* Collaborating with our CRO and Sales Team to align on strategies, goals and roles to ensure seamless lead handoff and high conversion rates.
* Collaborating with our CCO and Customer Team on customer marketing to improve onboarding, retention, cross sell, advocacy and referrals.
* Collaborating with our Product Team to align our campaign strategies with product releases.
* Setting KPIs, and measuring, reporting and optimising campaign and channel performance to improve ROI and conversion rates.
* Owning, managing, and optimising our marketing stack to improve reporting, cross team alignment and insights.
* Leading, managing and building out a high performing team, and managing external agencies.
What Are We Looking For?
* Significant experience in B2B SaaS growth marketing and demand gen with a track record of excellent execution and achieving targets.
* Experience of global marketing strategies and optimising messaging and approaches based on geographies and local nuances.
* Commercial nous and business flair to design and roll out a digital marketing playbook that intelligently and thoughtfully complements our existing relationship-led, consultative-style approach to marketing and sales.
* A background in digital marketing across performance, email, SEO, PPC and social website, and a solid grounding in other channels in order to develop multi-channel integrated campaigns.
* Excellent problem solving and analytical skills, with an eye for detail, and the ability to analyse multiple data sets and pull out the ‘so what?’ to drive decision making.
* Hunger and humility – the ability to design and execute campaigns and strategies, and then pivot to hands-on execution.
* A ruthless focus on excellence and performance, working with pace and having the ability to manage multiple projects simultaneously.
* A superb team player approach, and a skilled project manager and leader, with experience of hiring, managing, and developing others.
* Experience working with Sales Teams working in true lockstep.
* A good understanding of the martech stack (excellent knowledge of HubSpot a bonus), with the ability and mindset to help us further develop the way we use tooling and automation to achieve our goals.
About Us
Board Intelligence is a rapidly growing Software as a Service (SaaS) business, pioneering a suite of tools and services that supercharge the effectiveness of boards and leadership teams.
In summer 2024, we received substantial backing from K1 Investment Management, a leading B2B Enterprise SaaS investor based in LA. Through both organic growth and acquisitions, our aim is to be the global leader in the board portal and board governance space. We’re at the beginning of a significant journey of acquisition and integration and expect to at least double our size in the next year. We’re looking for superb talent to join us on this journey.
We’ve been helping boards to make smarter, faster decisions for over 20 years and have over 70,000 users engaged on our platform. We work with FTSE 100s, large privately owned companies, public sector and government departments, and have a great track record of growth in the last ten years.
We’re 150 people today and growing fast. As we grow, we’re fiercely protective of our friendly, high performing culture. With three international locations (UK, Sweden, Mauritius) and over 15 nationalities represented, the team is diverse and friendly, and most days you’ll find a social event or learning opportunity to get involved with.
Many of us, including our founders, have families and other priorities, so we know the value of a supportive company. And all of us like to have fun, so our regular company socials, away days and lunch & learns are always a highlight.
The Office:
Our Marketing team is small but brilliant, with all but one person based at our UK office. Our UK office is in the heart of the City (a stone’s throw from Bank Station) with a sleek fit out, great communal kitchen and lots of meeting rooms and booths.
The Details:
We pride ourselves on our great working environment and package. Here’s some of what’s on offer:
* Competitive salary & pension scheme
* Personal performance bonus
* 26 days holiday each calendar year
* Bupa health & dental cover
* Group life insurance
* EAP; AIG Smart Health and Bereavement Counselling & Probate Helpline
* Regular training & development, mini MBA series, lunch & learns
* Cycle to work scheme
* Competitive parental policies
* Gym membership discounts
* Monthly company socials, Friday drinks
Contact: Emma Priestley (CMO)
emma.priestley@boardintelligence.com