A 6 month contract that is mainly remote(a few times in the office a month) for a Paid Media and CRM Campaign Manager that will focus on leveraging data cleanrooms to ensure privacy-compliant, secure data collaboration between businesses and their partners. The ideal candidate will have campaign management expertise and advanced data analytics, with privacy focussed data practices.
Marketing Campaign Planning
Work with retailer partners to plan, execute and report on collaborative marketing campaigns across Paid Media and CRM.
Handle and brief agencies on media and audience strategies.
Liaise with retail partner media teams on optimal marketing campaign set-up to achieve desire results and KPIs.
Own campaign reporting and associated presentation requirements.
Develop and own use case pilot roadmap for data cleanroom, working with Loyalty, Tech and Media teams to gather inputs.
Support with local market data cleanroom onboarding and use case pilot implementation.
Liaise with cleanroom provider and legal teams on ongoing legal requirements and documentation
Support Heads of Loyalty, Media and Technology with meeting and presentation preparation.
Skills required:
Working experience of planning and executing paid media campaigns including Google Ads, DV360 and Meta Ads.
Strong understanding of 1st party data and experience of executing marketing campaigns leveraging customer data.
Understanding of media and digital analytics.
Experience managing third parties, including media agencies, consultancies and business partners.
Highly analytical and able to interpret data in a significant way.
Previous experience of using data cleanrooms is highly desirable.
* Excellent written and verbal communication skills (inc Strong MS PowerPoint & Excel)
What does success look like?
* Ability to translate business requirements into media campaign outputs
* Ability to build and maintain relationships with internal teams and third party suppliers
* Strong interpersonal, communication
* Ability to manage and prioritise workload
* Able to work strongly as part of a team or individually
* Drive, enthusiasm and passion for Digital and eCommerce
The role pays £500 per day Inside IR35 and for an inital 6 months.
Remote with a few days a month in their office in Surrey for meetings.