This PPC Manager role is a hybrid opportunity with 3 days working in the London office and 2 days working from home. You will be working for an inspiring and highly successful igaming brand where you will enjoy annual bonus, fun team socials, complimentary fruits and snacks and private healthcare.
The Role of the PPC Manager
The company are looking for an experienced and results-driven Pay Per Click Manager to join their performance marketing team. This role will involve overseeing the development, execution, and optimisation of the paid search campaigns across various platforms and markets, focussing on UK and established markets as well as new markets such as Greece, Brazil and the USA. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record in Pay Per Click management as well as ASA and UAC expertise.
Key Responsibilities for the Pay Per Click Manager will include:
1. Strategic Leadership: Lead the development and execution of comprehensive paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms, ensuring alignment with overall marketing objectives.
2. Collaboration: Work closely with internal teams, including marketing, analytics, and creative, to understand business objectives and translate them into actionable PPC initiatives.
3. Campaign Optimization: Conduct in-d...