Here at Ruby Energy, we continue to grow our team and we have another newly created position available for a Sales & Marketing Director, This role is responsible for driving the commercial success of the energy company by developing and executing strategic sales and marketing initiatives. This role combines leadership, strategic planning, and operational expertise to grow revenue, build strong customer relationships, and enhance the company’s brand in a competitive and evolving energy market. The role requires a deep understanding of the energy sector, customer trends, and innovative marketing strategies to ensure sustainable growth and market leadership. This role offers a significant opportunity to shape the commercial strategy of an innovative energy company, driving growth and delivering value in an evolving energy landscape Who are we? At Ruby Energy, we are more than just energy suppliers; we are champions of your progress, specifically tailored to empower SMEs. Our foundation is built on providing bespoke energy solutions that blend innovation with adaptability, ensuring that your business’s unique energy needs are met with precision. Benefits: Working hours - Monday to Friday Buy & Sell Annual Leave Scheme Employee Assistance Programme (EAP) Access to Employee Health Scheme Career development Employee Recognition Incentives Company events Monthly dress down days Tea & coffee facilities & On-site Canteen Local discounts / benefits. Our Journey Launched in 2002, we’re experts in commercial utilities and we know what it takes to deliver high levels of customer service. With our Head Office in Fleetwood, Lancashire, and offices in Manchester, we are positioned to serve businesses across the UK with dedication and excellence. Main Responsibilities (but not limited to): Strategic Leadership: Develop and implement the company’s sales and marketing strategies to achieve business objectives and revenue targets. Lead market analysis to identify new opportunities, customer segments, and competitive positioning within the energy sector. Collaborate with senior leadership to align sales and marketing initiatives with the company’s mission, vision, and goals. Sales Leadership: Oversee the sales team, setting clear objectives and performance metrics to drive growth in both B2B and B2C markets. Develop pricing, contract, and sales strategies tailored to energy products and services, including renewables, electricity, and natural gas. Drive the adoption of customer-centric sales processes to enhance client satisfaction and loyalty. Identify and nurture strategic partnerships to expand the company’s market reach and offerings. Marketing Leadership: Develop and execute integrated marketing campaigns, including digital, print, and event-based initiatives, to promote products, services, and the company brand. Manage brand positioning to enhance the company’s reputation as an industry leader, focusing on sustainability and innovation. Oversee the creation of marketing materials, content, and strategies that educate and engage target audiences. Optimise digital marketing efforts, including SEO, PPC, email marketing, and social media strategies, to drive lead generation and conversions. Customer Insights and Innovation: Utilise customer data and market research to identify trends, inform product development, and refine marketing approaches. Implement CRM systems and analytics tools to track customer behaviour, improve targeting, and foster long-term relationships. Stay updated on energy sector innovations, such as renewable technologies, energy efficiency solutions, and regulatory changes, to identify opportunities for differentiation. Team Management: Lead and inspire a high-performing sales and marketing team, fostering a culture of collaboration, innovation, and accountability. Oversee recruitment, training, and professional development to build a skilled and motivated workforce. Set clear KPIs for team members and provide regular feedback and coaching to achieve excellence. Financial Management: Develop and manage the sales and marketing budget, ensuring cost-effective strategies that deliver measurable ROI. Track performance metrics and prepare detailed reports for senior leadership, highlighting successes, challenges, and recommendations. Requirements to be considered: Experience in a similar industry or sector would be advantageous. Advanced knowledge of communication analytics and metrics. Capable of managing multiple projects simultaneously. Possess a deep understanding of the digital industry. Hold extensive knowledge of website platforms, user experience, content management systems, SEO, and PPC/AdWords strategies. Able to build and maintain strong client and team relationships. Confident in communicating and presenting at all levels with excellent interpersonal skills. Able to think laterally and remain open-minded. Take pride in your work and maintain accountability. Qualifications and Education Requirements: Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. Minimum of 10 years of experience in both sales and marketing, with at least 5 years in a leadership role, preferably within the energy or utilities sector. Proven track record of meeting or exceeding sales targets in a competitive market. Proven experience in both the domestic and commercial energy sectors. Competencies & Behaviours: Strong leadership and team management skills. Deep understanding of the energy market, including renewables, deregulation, and customer trends. Exceptional communication, negotiation, and interpersonal skills. Expertise in digital marketing strategies and tools, including CRM systems. Strategic mindset with the ability to translate business objectives into actionable plans. Data-driven approach to decision-making with strong analytical skills. Ability to manage multiple priorities in a fast-paced environment.