Job Title
Trade Shopper Marketing Manager
Job Description
Trade Shopper Marketing Manager
Build a Philips Personal Health shopper experience strategy including clear customer prioritisation (where to play) and memorable shopper experiences (how to win) to amaze and delight shoppers. You will build a network of strong customer relationships within an omni-channel retail environment and develop insight-driven activations that are aligned to our customer priorities.
A fantastic opportunity to lead the development, engagement and execution of your shopper marketing plan, in collaboration with your marketing, sales and category management colleagues.
Your responsibilities will include:
1. Develop best-in-class, shopper centric activation plans grounded in consumer, shopper and retail insights. Create a vision, engage internal/external stakeholders and deliver your plan;
2. Develop category specific 4P strategy, focusing on:
3. Place: relentless omni channel focus, prioritising online but equally adept at offline activation, creating a seamless journey for the shopper.
4. Promotion: drive brand preference and awareness for Philips through in-store excellence (offline and online).
5. Product: demonstrate Philips champion innovation through best in class point of sale and digital content.
6. Price: ensure Philips promotional plans are in line with shopper and customer requirements.
7. Champion Digital Excellence – Managing online merchandising, content and being a consultative partner to the customers digitals teams in order to partner up to win;
8. Translate brand strategy into annual customer marketing plans, ensuring that we execute and communicate our products in the best possible way based on shopper insights;
9. Work with our in-house Studio team to develop engaging in-store activation, providing shoppers with a great experience;
10. Partner with the Sales team to allocate budget and deliver ROI;
11. Measure the effectiveness of shopper activation plans and promotions, monitor actions and propose improvement plans.
How we work together
We believe that we are better together than apart. This is an office-based role which means working in-person at least 3 days per week from our Farnborough, Hampshire.
You’re right for this role if:
1. You have experience of bringing omni-channel shopper strategy to life - joining the dots between sales, the retailer and the consumer.
2. You are curious with a passion to gain insight, have strong commercial awareness and are able to work in a faced paced and ever changing environment;
3. You are confident presenter and communicator with the ability to influence internal and external stakeholders;
4. You have an excellent understanding of both online & offline marketing mix and have delivered highly effective campaigns that provide a strong return;
5. You have the ability to problem solve and course correct when we are not being effective;
6. You are highly analytical, comfortable working with a wide range of data sources and making fact-based decisions, recommendations and forecasts working in collaboration with sales and marketing;
7. You are results orientated who enjoys having a direct impact of the day to day performance of Philips UKI with personal accountability for your customers;
8. You will be part of a great team who care, support and challenge each other.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
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