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Employee Log in Candidate Log in to Connect Homepage whytematter.com Mail Digital Marketing Specialist · Northern Ireland, Ballymoney
SEO/ PPC Specialist
Whytematter are excited to be looking for an experienced SEO/PPC specialist for our client who are in the motor industry. The role will be Monday-Friday and office based (based close to Maghera/ Dungiven)
Salary: Up to £38,000 p.a.
Hours: 40 hours: Monday to Friday 9:00am – 5:30pm: 30-minute lunch break
This role is both strategic and operational, and you will be fully accountable for driving the online sales and profit performance, identifying new opportunities to drive digital performance and growth. You will be an expert in eCommerce, a strong team player, and passionate about digital marketing.
What will you be doing:
Working as an SEO PPC Specialist, you will be responsible for helping to increase their online sales and profit performance. You will identify new opportunities for the company, to help drive their digital performance and growth.
Duties:
· Develop and execute SEO strategies to improve search rankings and organic traffic.
· Conduct keyword research for product listings, category pages, and content.
· Optimise website content (product descriptions, meta tags, headers, URLs).
· Collaborate with the content team to create SEO-friendly content.
· Identify and resolve technical SEO issues (site speed, mobile optimisation, crawl errors).
· Track, report, and analyse website performance using SEO tools and analytics platforms.
· Implement link-building strategies to improve domain authority.
· Monitor and analyse competitor SEO strategies.
· Stay updated on SEO trends and algorithm updates.
· Manage and create PPC campaigns.
· Manage department budgets.
Essential Criteria:
· 2-3 years of SEO experience, preferably in e-commerce.
· Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, GTM) and familiarity with HTML, CSS, and JavaScript.
· Confident in AdWords, Tag Manager and CMS/e-commerce platforms.
· Strong understanding of search engine algorithms and SEO best practices.
· Excellent analytical skills for data interpretation and trend identification.
· Commercially focussed, with advanced excel and reporting skills.
· Strong written and verbal communication skills for effective collaboration.
· High attention to detail and ability to manage multiple tasks and projects.
· Knowledge of Shopify, PPC campaigns and Google Analytics.
· Positive attitude, comfortable in a fast-paced environment.
We they can offer you:
· Competitive wages
· Free Gym Membership
· Free car Parking
· Company Uniform
· 28 days annual leave
· Your Birthday off
· £500 Loyalty Bonus
· Employee Engagement events
· Pension scheme
· Staff discounts
If you are a results-driven individual, if you are passionate about performance marketing and you are driven to make a significant impact, we invite you to apply for this opportunity.