We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.
We're looking for a Proposition Manager to shape and deliver standout propositions for our target customer, intermediary, and dental audiences, aligned to the Healthplan and Denplan portfolio. In this brand-new role, you’ll play a pivotal role in aligning our product growth strategies with powerful messaging and positioning that resonates.
You’ll collaborate closely with product, marketing, sales, and other teams to ensure every product is brought to market with impact—through the right channels, at the right price, and with a narrative that truly connects.
Key Responsibilities
* Work with Product to understand customer, member and patient needs and preferences.
* Develop and manage the go-to-market proposition narratives, tying the proposition to the audience needs through effective storytelling.
* Develop and embed a proposition narrative blueprint for each market-facing team to align to.
* Track and analyse the performance of the go-to-market propositions.
* Educate all front office teams around the importance of proposition definition and narrative.
* Keep the proposition narrative blueprint up to date with ongoing data & insight.
About You
You’re a strategic marketer with a passion for customer-centric storytelling and a proven track record of shaping go-to-market success.
To be considered you must have:
* Strong marketing experience across multiple brands and channels.
* A knack for crafting compelling propositions that are insight-led and audience-focused.
* Experience in using personas to drive distinct and targeted propositions.
* A storytelling mindset that connects emotional and rational benefits seamlessly.
* Experience in supporting front-office teams to deliver distinct propositions.
* Commercially astute with ability to identify opportunities to drive customer lifetime value.
* Excellent communication, interpersonal, and presentation skills.
* Ability to work independently and as part of a team.
* Strong analytical and problem-solving skills.
* A passion for customer-centricity.
* A strong understanding of the health insurance or healthcare market.
What’s in it for you
As well as a competitive salary, our benefits package includes:
* Generous pension with a 6% pension gift from us.
* 28 days holiday (plus bank holidays) - with the option to buy and sell a further 5 days.
* Flexible benefits pot (which you can choose to use against some great benefits such as critical illness, private medical insurance, shopping vouchers and more).
* Your own health plan.
* Access to a wellbeing hub.
* Recognition awards.
* Give as you earn.
We have a head office in Hampshire, but depending on your role, you’ll be able to enjoy our ‘smart working’ approach. This means you can flex when and where you spend your time. For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more.
Your Recruitment Journey
We’re focused on providing an application, assessment and onboarding journey that is fair, consistent, diverse and inclusive for all, allowing us to hire top talent based on the skills and behaviours pivotal to your and our success.
Your process
* Screening call with Talent Acquisition Team.
* Virtual Interview with the hiring manager and team.
* Aptitude assessment.
* Presentation/case study with the hiring manager and team.
Please note: Working for a purpose driven company like ours is a fantastic opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren’t able to consider applications after this time.
Competitive salary plus excellent benefits.
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