Content Writer & Strategist
Location: remote
Benefits: Discretionary annual bonus, 25 days holiday up to 30 days (depending on service), pension scheme with matched company contributions up to 10%, 1 paid day to ‘give back’, LinkedIn Learning for all
You and Your Team:
This role is critical in producing high-quality, engaging, and effective copy for Snoop content campaigns. It takes the lead on fostering meaningful customer relationships, driving engagement, and enhancing customer satisfaction through our communications strategy. The role does this through production of copy, key messaging, storytelling, and creative to drive engagement and advocacy around the app. This role ensures that customers receive personalized, relevant, and timely communications, elevating their experience within the Snoop platform.
The role involves leading the planning, execution, and continuous improvement of CRM campaigns across multiple channels, including email, in-app notifications, and SMS. Collaboration with cross-functional teams, including marketing, product development, customer support, and the commercial team ensures a cohesive approach to customer relationship management. Strong analytical skills are necessary for tracking and measuring the effectiveness of CRM initiatives, providing actionable insights for strategy refinement.
A deep understanding of the personal finance landscape and consumer behaviour is required.
Key Responsibilities:
* Creates high-quality content within the app and for out of app campaigns
* Leads the planning and delivery of engagement campaigns
* Provides creative and copy/content support for all campaigns and content
* Leads the strategy on the creative ways to engage audiences in content and campaigns.
* Makes sure customers are at the heart of everything we do, and our actions enhance our customer relationships.
* Manages relationships and expectations with internal stakeholders, aligning priorities, keeping them informed as appropriate.
* Leads production of image library with compliant images, liaising with the creative team as appropriate.
* Develops and maintains a repository for all suitable and reusable brand assets.
* Owns the planning and delivery of projects from initial brief through to measurement.
* Uses analytics tools to track and report on campaign performance.
* Makes improvements based on measurable objectives, data, and colleague feedback.
* Supports the content team in keeping content up to date and accurate.
* Adheres to the FCA Conduct rules.
Knowledge and Expertise:
* Ability to understand and interpret business strategies and initiatives and translate complex messaging to clear and compelling content always with the audience in mind.
* Able to develop creative concepts before producing treatments using message framework and content calendar.
* Able to come up with strong, fresh ideas that have traction, sometimes under tight timeframes.
* Able to come up with creative concepts that can be successfully delivered through multi-channel formats.
* Confidence in bringing a fresh perspective to the table to ensure communications are delivered in the right way.
* Strong communication intrapersonal skills that build strong, collaborative relationships with stakeholders at all levels, with ability to influence and challenge constructively.
* Confidence in presenting work to stakeholders and facilitating discussion to build ideas, assimilate feedback, and develop work to high quality output.
* High attention to detail to ensure accuracy and quality of content. Zero tolerance for errors.
* Ability to perform under pressure and meet tight deadlines.
* Strong analytical skills to measure and improve performance.
* Excellent organisational skills to manage and coordinate detailed creative communications plans.
* Embrace and proactively respond to change with a willingness to learn new skills.
* Previous experience as a content producer working within a communications, marketing, social media, or similar environment.
* Demonstrates solid understanding of FCA Compliance around content creation and customer service support.
Skills and Capabilities:
* Excellent creativity and attention to detail in written communication skills that ensure key messages are clear, easy to understand, grammatically correct, and presented in an accessible and engaging way.
* Ability to produce and present compelling presentations and reports.
* Proficient in Microsoft Excel, Word, PowerPoint, and Outlook.
* Excellent analytical skills.
The interview process:
* Up to 30-minute telephone call with a member of the Talent Acquisition team.
* Up to 60 minutes with the hiring team – Task-based interview.
* Final interview with the team up to 60 minutes – Cultural fit interview.
Our average process takes up to 4 weeks but we will always work around your availability. You will have the chance to speak to our recruitment team throughout the process.
As this role involves working within a regulated environment, any offer will be subject to satisfactory background checks including criminal record check, credit check, fraud check, and employment references.
Your working life: If you prefer to work part-time, we'll make this happen whenever we can - whether this is to help you meet other commitments or strike a great work-life balance.
About Vanquis Banking Group and Snoop:
Vanquis Banking Group is a leading specialist bank, established in 1880. We lend responsibly, providing tailored products and services to 1.75 million UK customers. Helping to aid financial inclusion and social mobility for our customers and the communities they live in underscores our purpose: to deliver caring banking so our customers can make the most of life’s opportunities.
Driven by an ambition to make everyone better off, Snoop is an award-winning Open Banking platform that aggregates customers’ payment accounts in one place and provides them with highly personalised, timely, and actionable insights.
Why work for us?
Leveraging Snoop’s innovative technology and data capabilities will unlock valuable opportunities for the Group and we’re always looking for passionate and talented people to come and help us change the game.
Equal Opportunity Statement:
Here at Vanquis Banking Group, we embrace everyone’s unique strengths and identities to be themselves at work. Regardless of how you identify yourself, your sexual orientation, marital or civil partner status, race, colour, nationality, ethnic or national background, faith, disability, or age – your experiences and background help enrich our teams, and most importantly help support our customers in the best way possible.
If there’s anything we can do in the recruitment process to help you achieve your best, get in touch. You can contact us at Talent.Acquisition@vanquis.com
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