A career without limits
As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.
It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.
This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.
So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.
We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
Are you a creative storyteller with a passion for brand communication? We're looking for a talented Copywriter to bring our vision to life through compelling and impactful copy.
About the Role:
As a Copywriter, you will support the Creative Studio, crafting copy that defines and elevates our brand across multiple internal and external touchpoints. From marketing campaigns and storyboards to manifestos and customer-facing touchpoints, your work will help shape how we communicate with the world.
What You’ll Do:
1. Write clear, engaging copy aligned with our brand's tone of voice for both digital and print channels within a dynamic and fast-paced portfolio.
2. Collaborate with internal teams and external agency partners, including working directly with stakeholders, the wider copywriting community at British Airways, and creatives to deliver impactful content.
3. Lead concept ideation for high-level briefs, contributing to ATL/BTL campaigns.
4. Act as a champion for consistency, accessibility, and quality in all copy deliverables.
5. Manage quality control processes, ensuring alignment with brand principles and guidelines.
What We’re Looking For:
1. A passionate, detail-oriented creative with a can-do attitude.
2. Proven experience in producing exceptional copy, supported by a strong portfolio.
3. Expertise in accessibility standards and copy principles.
4. Strong stakeholder management and teamwork skills, with the ability to multitask in a dynamic environment.
5. Proficiency in Adobe Workfront is desirable.
To help you assess if this role is the right fit, consider the following:
1. Have you led the development of innovative copy strategies or storytelling approaches that elevated brand communications within a large or complex organisation?
2. Have you successfully influenced or transformed the copywriting process, creative direction, or content standards in a previous role?
3. Do you have experience operating at a senior level, collaborating with stakeholders across departments to ensure brand consistency and high-impact content delivery?
Why Join Us? Be part of a team that thrives on collaboration, innovation, and storytelling excellence. You’ll have the tools, training, and support needed to excel in a fast-paced, creative environment where your work directly impacts brand metrics and audience engagement.
Ready to Make an Impact? If you’re passionate about storytelling and ready to take your copywriting career to the next level, we’d love to hear from you!
What we offer:
We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.
From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.
At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.
We never stand still, and we don’t expect our people to either.
Inclusion & Diversity
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
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