UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.
We are looking for a PR/Marketing Specialist to support the expansion of the UNIQLO business in Europe. The person in this role will contribute to the development and the execution of the product marketing and PR strategy for UNIQLO EU, including promoting the UNIQLO brand and our LifeWear concept in accordance with the EU marketing plan and the global marketing direction.
You will be based in our office in London and report to the EU Marketing Manager.
What you will be responsible for:
1. Building and executing the PR/marketing strategy and seasonal campaign management for UNIQLO EU together with Marketing Manager.
2. Supporting the strategic marketing and PR seasonal plan and long-term branding activations.
3. Planning, coordinating and executing various PR/marketing events (store opening events, customer in-store activations, sustainability events, influencer events…) in close collaboration with the European marketing teams and the stores.
4. Collaborating closely with the Social Media team and supporting them in ideation and shoots.
5. Producing weekly/monthly MK/PR reports, as well as regular campaign and activity performance reports.
6. Coordinating and facilitating the weekly meeting calls with team members across the EU region and Japan.
7. Taking ownership of the production of offline/online media (OOH, leaflets, print ads, magazines etc) including leading the creative and production agencies.
8. Identifying and developing partnerships with stakeholders (local businesses, artists, brands etc.) to support campaigns, RE.UNIQLO STUDIO and grow brand awareness.
Skills, Experience and Attributes:
1. Bachelor in Marketing, Communication or similar.
2. 3 to 6 years’ experience in marketing, PR, in consumer lifestyle or fashion apparel brands, either in-house or agency.
3. Experience working in or with international brands.
4. Experience across traditional, social, and digital media.
5. Experience working with influencers.
6. Affinity with sustainability is a plus.
7. Have worked in retail environment is a plus.
8. Good project manager with attention to detail.
9. Excellent planner, very deadline oriented and ability to work flexible in fast-moving work environment.
10. Strong team player that loves collaboration and cross functional work.
11. Strong writing and creative skills with the ability of finding new ways to connect and express brand values and characteristics.
12. Ability to read sales data and google analytics and draw conclusions/write summaries.
13. A self-starter, able to work both independently and in collaboration with other functions to achieve the company’s goals.
14. Digital competences with a good understanding of the relevant social media channels established and upcoming.
15. Committed to integrity and respect for others.
16. Eager to learn and willing to take on additional responsibilities.
17. Fluent in English, other EU languages are a huge plus.
What we can offer you:
1. 26 days of paid leave per holiday year + 8 bank holidays.
2. Staff Discount 30%.
3. Global Profit Share Scheme.
4. Employee Assistance Programme.
5. Private Medical Care (optional).
6. Private Pension Scheme (optional).
7. Travel to work loan scheme.
8. Hybrid working, 2 days from home, 3 days in the office.
9. Social events throughout the year.
10. Seasonal Sample Sales.
11. Volunteer Day – twice a year.
12. Great Location - Close to transport links, underground Piccadilly and Oxford Street stations. Close by to shops restaurants/bars/cinema and gyms.
Please make sure you upload a CV in English, as well as a portfolio in your application (if applicable).
UNIQLO is an inclusive employer and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.
We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site: Privacy Policy.
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