About our Client:
Leading independent luxury British drinks company, renowned for its exceptional quality and commitment to sustainable practices.
About the Role:
We are seeking a passionate and results-oriented Customer Marketing Manager to join our growing team. In this key role, you will be responsible for developing and leading all Customer Marketing plans and activity, ensuring they align with company goals, enhance brand visibility, and drive sales growth.
Key Responsibilities:
* Develop and execute customer-centric marketing campaigns across various channels, including but not limited to:
* Trade marketing programmes (e.g., POS materials, in-store activations, trade shows)
* Digital marketing initiatives (e.g., email marketing, social media campaigns, online advertising)
* Public relations and influencer marketing
* Partnerships and collaborations
* Analyse market trends, competitor activity, and customer data to identify opportunities for growth and optimise marketing campaigns.
* Manage budgets and resources effectively to maximise ROI.
* Build strong relationships with key customers and stakeholders, including retailers, distributors, and industry influencers.
* Collaborate closely with the sales, marketing, and product development teams to ensure alignment and integrated campaigns.
* Track, measure, and report on the performance of all marketing activities, providing insights and recommendations for improvement.
Essential Skills and Experience:
Proven relevant Customer Marketing and Drinks industry experience
Strong ability to manage relationships with Sales team and other internal stakeholders effectively
Budget management experience
Can-do, positive, hardworking attitude, ability to plan & manage but with requirement to be hands on
Highly numerate with ability to measure and analyse return on investment
Excellent communication and relationship management skills
Experience of briefing creative work and working with brand guidelines
Passion for Wine & Spirits and deep understanding of the industry
Proficient in Microsoft Outlook, Word, Excel & Powerpoint