Head of Market & Competitor Intelligence
We are seeking an experienced Market & Competitor Intelligence professional to join the supportive Research & Insight team in our English Language Teaching (ELT) Division.
This role is to lead on the development and implementation of a coherent programme of insight and analysis to facilitate the decision making and strategic planning across the ELT Division, including the development, implementation and embedding of a programme to support portfolio business planning and segmentation/product planning through market sizing, landscape and competitor insights.
You will be responsible for championing market and customer voice, ensuring this is at the heart of all decision making and integrated into the relevant strategies and decisions to drive customer satisfaction, ELT competitiveness and enable commercial success of the product portfolio and customer offer to support growth in global English language learning markets.
Key responsibilities in this role will include:
* Working with the Director of Global Research and relevant teams to create and deliver a strategy for developing, implementing and embedding a market landscape programme. Ensuring focus is given to key strands of the ELT strategy and aligned with functional needs and best practice research processes and tools.
* Developing, leading and providing a structured approach to gathering and analysing market and competitive trend expertise in the relevant environments to inform strategy, vision and portfolio business planning.
* Responsible for market sizing of existing and potential new segments and providing necessary quantitative insights.
* Developing a framework to gather, maintain and report market environment (such as PESTLE, education focus).
* Creating and implementing a framework for gathering, maintaining and reporting competitor activity at both a strategic and market/sector/segment level. Working closely with relevant teams to maximise insight to deliver well structured, reliable insights across traditional, non-traditional and disruptors within the industry.
* Creating and implementing a framework for gathering, maintaining and reporting high level trends in terms of customer needs across all segments and new emerging opportunities to inform and drive both strategic and product portfolio planning. Working closely with the Research Managers and other colleagues to ensure consistency, clarity and actionable insights.
* Working with the Director of Global Research to manage, develop and deliver the approach, implementation and maintenance of an insight engine ensuring it is aligned to business needs, providing centralised insights, improves efficiency/collaboration and is consistent and scalable. Reviewing relevant existing research processes and proactively looking for ways to improve them, working with the wider team to implement a consistent approach.
* Building relationships and working closely with stakeholders to ensure research needs are being met, outputs are in the most appropriate format and insights are being used to drive business decision making.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
About You
To be successful in this role, you will ideally have/be:
* Previous experience of working in Market & Competitor Intelligence environment either for a market research agency or client-side as part of the organisation customer insight team.
* Experience within a B2B environment.
* Hands-on experience of market landscape methods, both qualitative and quantitative.
* Experience in monitoring, managing, manipulating and drawing rich insights from qualitative and quantitative data.
* Ability to plan and manage numerous processes, people, and projects simultaneously, including project management skills.
* Excellent communication and influencing skills for internal and external collaboration.
* Experience working independently and as part of a team on multiple projects.
* Ability to work on own initiative, assessing priorities and workload appropriately.
* A strong can-do attitude and ability to think outside the box to solve problems.
* High level of attention to detail and computer literacy including analytics tools such as PowerBI, advanced Microsoft Excel skills or similar.
* Commercially astute.
* An understanding of or interest in the ELT/educational market (desirable).
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
Please see our Rewards and Recognition page for more information.
Please note this advert may be removed before the advertised end date, so we encourage you to apply as soon as possible.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
Up to £65,000 dependent on skills and experience.
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