Shopper Marketing Executive
Slough (minimum of 2 days per week in HQ)
2 positions available: 1 x Grocery channel & 1 x Impulse channel
Join our snack-loving team! We're expanding our Shopper Marketing function with x2 new roles and we're looking for Shopper Marketing Executives to join our team at KP Snacks. Fancy being part of a group where your ideas matter and your growth is celebrated? Keep reading – this might just be your next adventure!
As a Shopper Marketing Executive, you’ll optimise KP Snacks branded prominence in-store & online, driving mental availability with our brand distinctive assets aligned with Marketing campaigns and physical availability through great execution of customer media and displays, which interrupts shoppers to change behaviour and increase conversion to purchase to drive brand penetration.
What’s in it for you?
We believe in giving back and making sure you're happy and thriving. Here's a taste of what we offer:
* Bonus scheme – with an excellent track record of over-achievement
* Annual Salary Review
* Medicash health cash plan/Private healthcare/Digital GP/Best Doctors (2nd Medical Opinion service) and Cancer care
* Company sick pay (eligibility criteria exist)
* Holiday buy scheme
* Electric Vehicle Scheme
* KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools
As a Shopper Marketing Executive, what will you be doing?
Shopper Marketing Campaign Execution:
* Support the planning, development, and execution of shopper marketing campaigns for key Grocery or OOH/Impulse customers, ensuring alignment with the KP Marketing Masterplan
* Ensure internal campaign playbooks and reporting is completed on-time & in-full for your areas of responsibility, in-line with KP Marketing & Shopper collaborative timings
* Support budget planning and lead the tracking processes for shopper marketing initiatives, collaborating with commercial teams to ensure alignment and effective use of resources
Customer Engagement:
* Own media bookings and manage administrative processes for key customers (e.g. Grocery customers like Asda & Ocado, and OOH customers)
* Lead the creative execution of customer brand plan days for Impulse, OOH, or Grocery customers, securing buy-in for upcoming campaigns aligned with commercial and shopper targets
* Own logistics and coordination of trade show kits, working with creative agencies and Sales teams to align on artwork, merchandise, and collateral (C&I role)
POS & Display Management:
* Own the development and execution of POS and display strategies for the Grocery/Impulse channels, ensuring that KP’s brand presence is amplified through effective in-store displays and shopper engagement
* Support the KP pre-filled display process to ensure optimised execution of our shipper plans across key customers to drive KP interruption points in-store (Grocery role) – including key responsibility to manage the internal administrative process and complete all data requirement to ensure effective system set-up for displays
* Manage merchandise, kits, and venue ticket requirements for key brand partnerships, ensuring successful activation and customer engagement
Who are we?
Glad you asked! We're KP Snacks, proud to be part of the Intersnack family. Picture this: over 15,000 of us, spread across more than 30 countries, all working together to create the snacks you love. From Hula Hoops to McCoy's, we're the team behind your favourite munchies.
Here in the UK, we're about 2,400 strong, spread across seven factories and our Slough HQ. But don't let our size fool you – we're as close-knit as they come. We believe in speaking our minds, celebrating our differences, and pushing boundaries together.
Diversity isn't just a buzzword for us. We're on a mission to create a workplace where everyone belongs. So, even if you don't tick every box, we want to hear from you! Your unique perspective could be just what we need. Also, if there's anything we can do to make this process easier for you, just give us a shout.
#LI-SC1 #CVL #LI-hybrid
We’d love to hear from you if you can demonstrate the following knowledge, skills and experience:
* Experience of working within FMCG sector
* Shopper Marketing experience preferred, or other commercial experience (in Marketing/Sales) with a clear passion for Shopper marketing and the role we play
* Working in a fast-paced environment
* Strong MS Office/IT skills, particularly Excel and PowerPoint
* Strong organisational skills and attention to detail
* Ability to communicate well and the ability to “make things happen”
* Strong project management skills, with the ability to manage multiple stakeholders and ensure timely, effective campaign delivery