Overview
Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home.
At Dunelm, that’s what we do.
We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.
The Senior Digital Growth Manager works closely with cross-functional teams to ensure alignment with business goals and customer needs while continuously monitoring performance to identify opportunities for improvement and growth. They also stay on top of industry trends, competitive landscapes, and evolving digital tools to maintain a competitive edge.
Reporting to the Director of Digital, this role is focused on long term digital M2M category growth and strategy. We are looking for a strategic leader to drive the development, execution, and optimization of digital initiatives to accelerate business growth. Leveraging data-driven insights, emerging technologies, and innovative digital strategies to maximize customer acquisition and conversion.
This role will also ensure that near term growth plans and KPI’s are agreed and being delivered, managing the digital trade lead to drive daily and weekly trade plans.
What you'll be doing
* Accountable for maximizing M2M (Made to Measure) sales growth across our digital channels (HD, C&C, MPOS & App) and for significantly influencing growth.
* Playing an active role to connect with other colleagues across the wider team, sharing thoughts, ideas and best practice and representing M2M on wider initiatives such as the mobile app.
* Be responsible for the future growth planning of the M2M categories and accountable for leading the way on the creation of the 2-year strategy.
* Shape the future M2M range using keyword and trend analysis to help inform the product development roadmap and prioritization.
* Customer journey mapping and optimization - Utilize digital tools to understand how customers are moving through the site, finding and fixing any issues and liaising closely with marketing to ensure we have the assets to inform customers of our proposition and promotions.
* Lead the planning of the M2M digital trading calendar, giving reasons for customers to return, engage and shop.
* Build trusted relationships with our suppliers to understand their needs and the insight they can bring and that which we can provide them, wrapping this into the strategic planning for the category.
* Work with the CRM team to map and build compelling automation journey to ensure we are engaging potential M2M customers at each touch point, from research and sampling through to completion and post purchase.
* Take the lead in digital growth projects to drive efficiency and optimization across the team including leading on the M2M Good growth (our trusted partner) innovation stream.
* Regularly liaise with the Product and experimentation teams to understand and influence M2M tech roadmap priorities for the team, with the ambition of creating smoother and efficient processes that create connected customer journeys.
* A strong and impactful relationship with key M2M commercial stakeholders including Category Directors, which delivers a mutually beneficial growth plan.
* Collaborate with the Finance Partners and key stakeholders (such as the commercial team) to influence growth focused category budgets/forecasts that are quantified and clear, taking category and wider initiatives into consideration.
* Maintaining exceptional relevant and up-to-date knowledge on market activity and what our competitors are doing. Making these learnings part of our long term plans.
* Creating a team environment when everyone is clear on their objectives, and feels empowered to work on their own development and progression through coaching, mentoring and supporting the team.
What we'll look for in you
* Digital Strategy Development: Proven experience in developing and executing digital growth strategies, with a strong understanding of data-driven insights and emerging technologies.
* Project Management: Demonstrated ability to lead and manage digital growth projects, ensuring timely delivery and alignment with business objectives.
* Customer Journey Optimization: Expertise in mapping and optimizing customer journeys using digital tools, with a focus on enhancing user experience and driving engagement.
* Collaboration and Communication: Strong interpersonal skills with the ability to build relationships across cross-functional teams, effectively communicate ideas, and influence stakeholders.
* Market and Trend Analysis: Experience in conducting keyword and trend analysis to inform product development and strategic planning, staying ahead of market trends and competitor activities.
* Supplier and Stakeholder Management: Proven ability to build and maintain trusted relationships with suppliers and key stakeholders, incorporating their insights into strategic planning and execution.
#J-18808-Ljbffr