CRM Executive Location: London Salary: up to £45,000 This role involves creating, managing, and optimising CRM campaigns to enhance customer conversion, retention, and reactivation. Key Responsibilities: Develop and execute CRM strategies for conversion, retention, and reactivation. Monitor and optimise segmented and targeted CRM campaigns. Collaborate with various departments to ensure campaign success. Utilise data to evaluate and improve customer segmentation and campaign performance. Conduct market research to stay updated on industry trends. Ensure CRM systems meet objectives and implement new tools as needed. Analyse competition and generate insights for continuous improvement. Key Experience Required: Proven CRM experience in a similar role, ideally in sports betting and gaming environments. Experience using CRM platforms like Optimove or similar. Expertise in running multichannel campaigns. Strong customer-centric approach with a good understanding of CRM strategies and practices. Knowledge and interest in online gaming products. Applied understanding of lifecycle development and optimisation. Data-focused and ROI-driven mindset. Ability to build strong working relationships. A marketing/business degree or equivalent qualification is desirable. Please apply with an updated CV if you're interested Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.