Central Employment are working with a leading, independent and rapidly expanding eCommerce Performance Marketing Agency, specialists in supporting on growth of scaling eCommerce Fashion Retail brands. They have a new opportunity for a Senior Paid Social Media Executive, to join there team in the North East.
Senior Paid Social Account Executive profile:
As a Senior Paid Social Account Executive, you will strategise, implement, and optimise paid media campaigns across Meta (Facebook & Instagram), Pinterest, and Shopify. You will collaborate with clients and internal teams to ensure campaigns deliver measurable outcomes beyond traditional ROAS, focusing on profitability, unit economics, and sustainable scaling. Tailor strategies to suit the unique needs of fashion and footwear brands, aligning with their tone, goals, and audience.
Analyse data to provide actionable insights on customer acquisition costs (CAC), lifetime value (LTV), and other profitability metrics.
Continuously test and refine ad creatives, audiences, product groupings, and bidding strategies to improve results.
Monitor and refine campaigns using detailed performance metrics, focusing on unit economics and margin contribution.
Demonstrable experience working with or for fashion and/or footwear brands is essential.
Solid understanding of unit economics, CAC, and LTV metrics.