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Job Title: Marketing and Lettings Director
Reporting to: CEO
Works closely with: Growth, Operations, Customer Experience, Design & Brand teams
Direct Reports: Marketing Executives, Content Producers, External Agencies, Community Managers
Location: Cambridge, Hybrid
Company Mission
To ensure full property occupancy by attracting high-quality tenants and landlords, and to position the organisation as the most trusted and recognisable co-living brand in its region and beyond.
Core Responsibilities
Lettings Performance
* Oversee the entire lettings lifecycle, including property listing, enquiry management, viewings, and conversions.
* Ensure all property marketing is delivered with urgency, creativity, and high standards.
* Recruit, train, and manage internal lettings staff or third-party partners to maximise occupancy rates.
Brand Awareness & Positioning
* Develop and implement a comprehensive brand strategy for the company and any sub-brands.
* Define and communicate clear messaging for landlord and tenant audiences.
* Ensure consistency of brand presentation across all marketing channels and customer touchpoints.
* Drive inbound landlord leads through SEO, digital ads, LinkedIn, and referrals.
* Oversee paid marketing campaigns aimed at tenant acquisition across platforms such as Meta, Google, and TikTok.
* Manage website content, conversion-focused landing pages, and SEO performance.
Content & Campaigns
* Direct the creation of engaging social media, video, and email content.
* Launch content-driven initiatives such as property tour reels, testimonials, and lifestyle stories.
* Collaborate cross-functionally to produce behind-the-scenes and value-based campaigns.
Data, Analytics & Performance
* Monitor and optimise key performance indicators including CPL, ROAS, occupancy, and conversion rates.
* Build dashboards and regular reporting systems for all marketing activities.
* Use data insights to inform strategic and creative decisions.
PR & Local Partnerships
* Manage public relations efforts to increase brand visibility (e.g. award submissions, editorial placements).
* Build partnerships with universities, employers, estate agents, and community organisations.
* Oversee ambassador and influencer collaborations, where appropriate.
Ideal Candidate
* Commercially Minded: Motivated by KPIs, revenue, and performance metrics.
* Creative & Brand-Oriented: Strong understanding of design, content storytelling, and identity.
* Analytically Skilled: Confident working with marketing data, trends, and insights.
* Experienced Marketer: Background in lettings, brand development, or start up/scale-up environments.
* Adaptable & Innovative: Enjoys testing, learning, and improving within a fast-paced setting.
What to Expect
You will take ownership of both the marketing and lettings functions, driving results through innovative campaigns, data-informed strategies, and cross-functional collaboration. This is a highly visible and impactful leadership role with the opportunity to shape a growing brand in the co-living and property space.
If you bring a mix of hands-on marketing expertise and lettings experience—and you thrive on balancing creativity with analytics—this could be your next career-defining opportunity. Join a collaborative and forward-thinking team that values initiative, ambition, and delivering exceptional customer experiences.
Apply now.
Seniority level
* Director
Employment type
* Full-time
Job function
* Management, Project Management, and Marketing
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