The Role
Consumer Insights Manager
Bristol - Hybrid
Step into a pivotal role at Imperial Brands as a Consumer Insights Manager! We are looking for an experienced Consumer Insights Professional to join our dynamic team here at Imperial Brands, based in Bristol with a hybrid working model. In this impactful and exciting position, you'll lead consumer insights across our Africa, Asia, Australia, Central and Eastern Europe regions (AAACEE), driving consumer-centric decision-making. This is your chance to be part of a forward-thinking, inclusive global FMCG business, home to 25,000 talented people worldwide.
Don't miss out on this incredible opportunity to make a significant impact!
Principle Accountabilities
* Champion Consumer Centricity: Elevate consumer understanding in the AAACEE region, especially in key markets, to optimise our portfolio, uncover new opportunities, and bolster brand equity.
* Develop the Consumer Compass: Collaborate with global, regional, and cluster teams to advance the Consumer Compass framework, ensuring alignment and strategic insights.
* Lead Social Listening Initiatives: Establish a robust Social Listening Framework and generate three key trend reports to capture the real-time consumer voice.
* Support Global Frameworks: Implement and monitor global frameworks like Brand Building and Typologies, advising and educating stakeholders on their deployment in AAACEE markets.
* Collaborate with Global Teams: Partner with global consumer insights teams to validate data relevance for the AAACEE region, fostering strong relationships and ensuring data-driven strategies.
* Be the Consumer Advocate: Lead the consumer agenda by deeply understanding their needs through research and firsthand listening, shaping market strategies that drive growth and success.
Skills and Experience Required
* Demonstrated experience as a Consumer Insights Manager within a large FMCG or related industry, showcasing your ability to drive impactful insights.
* Senior leader with the gravitas to advise and present to senior leadership teams, manage upwards, and influence without direct line management responsibilities.
* A subject matter expert in Consumer Insights, adept at gathering quantitative data and working within a matrix environment or research agency.
* Strong analytical skills paired with strategic thinking to navigate complex data and inform business decisions.
* Excellent communication and collaboration abilities to effectively engage with diverse stakeholders and influence decision-making.
* Hands-on experience with social listening tools and frameworks to capture and analyse consumer sentiments in real-time.
* Ability to manage multiple projects while delivering high-quality results, showcasing your organisational skills and attention to detail.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neurodivergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
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