KEY DUTIES AND RESPONSIBILITIES INCLUDE:
1. Analyse and review all marketing campaigns and social media activity using appropriate analytical tools, produce weekly and monthly ROI reports to present to the team and deliver action plans based on the reports and results.
2. Manage PPC and digital advertising campaigns to support Marketing and Engagement initiatives and provide campaign performance reports.
3. In partnership with web development agencies, project manage the new HLH website development and, post-launch, manage and update website content ensuring best practice for accessibility and SEO.
4. Manage Search Engine Optimisation (SEO), keyword research and online competitor analysis on a regular basis.
5. Develop marketing insight dashboards from HLH databases to inform marketing campaigns based on customer trends, retention and promotion opportunities.
6. Analysing user behaviour, conversion data, customer journeys and campaign performance.
7. Manage HLH e-commerce platforms, reporting on key metrics, analysing and interpreting trends and informing all campaigns to ensure optimum ROI for the charity.
8. Carry out regular digital reviews and recommend new platforms, upgrades or improvements to systems.
9. Support the Head of Marketing and Engagement in providing structured data analysis to produce reports identifying key trends or patterns in customer behaviour to support our purpose of Making Life Better.
10. Support services in identifying key user trends and analytics to assist in improved and targeted service delivery.
11. Work closely with the Marketing and Engagement team to ensure content consistency across channels and promote sponsorship opportunities.
12. Measure the effectiveness of advertising, marketing and communication strategies, and use data to proactively drive improvements and developments.
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