Job Location: Greenford, London
Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Join our innovative Ice Cream Team at Ferrero as a Senior Brand Manager. In this dynamic role, you’ll be responsible for achieving goals related to financial performance, market leadership, and competitive positioning for the ice cream category. You’ll work closely with the Regional Marketing Manager to shape the brand’s positioning and develop strategies that you’ll bring to life through impactful initiatives and projects. Budget management and cost control will also be integral to your role.
Main Responsibilities:
As Senior Brand Manager, you will be a key contributor to the team, taking on the critical responsibility of strategically developing and planning the marketing and strategy elements for Ferrero’s Ice Cream category. Your efforts will encompass a multifaceted approach to guide actions aimed at achieving both long-term and short-term objectives.
A significant focus of the role will be on developing a comprehensive three-year plan, collaborating across functions to define the strategic direction of the Ice Cream category within Ferrero. This involves providing the challenge and support needed to craft impactful and enduring strategies. Within the one-year plan, you will lead and implement brand marketing strategies that steer the company towards immediate goals related to products, promotions, channels, competitors, pricing, and communications for the coming year. You will also propose annual budgets and HR resource plans to ensure the category is equipped with the necessary resources to achieve its objectives.
Stakeholder Management:
Managing relationships with external strategic business partners is another vital aspect of your role. This includes safeguarding and enhancing the company’s corporate image and reputation, as well as supporting the growth and development of the Ice Cream category. You will influence across functions to secure buy-in for key brand strategies and foster positive working relationships with Global Category teams, factory contacts, and international marketing teams to align strategies. Additionally, you will manage internal communications to ensure key brand directions, missions, and activities are consistently understood.
Commercial Decisions:
At the core of commercial decision-making, you will influence brand strategies for the Ice Cream category at senior management levels on an ongoing basis. This includes proactively planning and managing initiatives and projects, whether related to day-to-day operations or strategic, long-term projects of medium to high complexity. You will continuously monitor brand, market, and consumer performance and manage ad-hoc projects informed by continuous panels and specific consumer research.
You will also play a crucial role in managing and recommending marketing operations to ensure the category meets its sales targets and objectives. Additionally, your financial acumen will contribute to the delivery of annual profit growth targets for the Ice Cream category, particularly in relation to marketing contributions. You will recommend profitable brand development strategies and propose resource allocation plans to drive financial success.
Who we are looking for:
The Senior Brand Manager for the Ice Cream category should bring substantial brand management experience within the FMCG industry. This includes a proven track record of developing and executing effective strategies, aligning with senior stakeholders, advocating the brand's vision, and successfully managing projects and communication programs.
We’re looking for a proactive individual with inherent curiosity, a consumer-centric mindset, and robust commercial acumen, complemented by a keen awareness of emerging trends. A history of cultivating strong working relationships, both within the organization and externally, is essential. This includes managing and building productive partnerships with the Global Brand Team and key senior UK stakeholders to ensure alignment and shared success.
The ideal candidate will demonstrate the ability to lead change, foster cross-departmental collaboration, and achieve financial objectives through strategic thinking and impactful storytelling. If you’re seeking the next step in your career with an organization that values every individual’s contributions, we’d love to hear from you.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.