SEM/PPC Manager I Viator
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary.
The SEM team is proud to be one of the most influential teams within Viator, responsible for getting travellers to our site while they are in the excitement of planning and booking things to do on their next trip.
The role
We're looking for a passionate SEM professional with a drive to make a measurable impact. As a manager, you'll lead projects, manage junior colleagues and oversee daily channel operations while supporting the wider SEM team.
You'll thrive in our dynamic, innovative and collaborative environment, where autonomy, flexibility, and data-driven decision-making are key. Strong communication skills are essential, as you'll present strategies and results to teams with varying SEM expertise and collaborate with teams in data science, analytics, engineering, and product.
What You'll Do
* Manage large international SEM accounts across different search engines.
* Monitor and refine campaigns to achieve KPIs.
* Lead, train and develop a team of SEM specialists (including appraisals, workload management & providing guidance).
* Identify SEM growth opportunities and contribute to roadmaps.
* Analyse data to identify actionable insights.
* Propose, design and analyse tests (e.g. A/B tests, new ad formats).
* Work collaboratively with data scientists, analytics and engineers to improve processes and reporting.
* Stay ahead of paid search trends, AI automation and industry shifts.
What We Are Looking For
* 6+ years experience working in a PPC/SEM focused role, managing large international accounts and managing more junior team members.
* Deep understanding of Google Ads, Microsoft Ads and the relative Editors. Experience with other engines and third-party management tools is a bonus.
* Ability to work with large files and troubleshoot bulk upload files.
* Experience in contributing to roadmaps and designing and analysing tests.
* Expertise in optimising bids, budgets and ROI-driven strategies.
* Strong reporting skills: strong excel skills are necessary; knowledge and experience with SQL, Big Query, Looker Studio and other reporting tools is a bonus.
* Experience collaborating with cross-functional teams and excellent communication skills.
* Ability to present insights and strategies clearly to both technical and non-technical audiences.
* Experience with feed-based campaign types, AI tools and scripts to automate actions or set up alerts is a bonus.
* Ability to manage multiple projects, prioritise tasks and meet deadlines while maintaining a high level of accuracy and attention to detail.
* Genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills.
Perks of Working at Viator
* Competitive compensation packages, including base salary, annual bonus, and equity.
* Remote-friendly approach to collaboration across a worldwide team, with the option to join on-site.
* Flexible schedule and work-life balance ingrained in our culture.
* Donation matching for qualifying charitable donations annually.
* Tuition assistance for qualified programs.
* Lifestyle benefit to spend on travel, wellness, or personal interests.
* Travel perks including discounts.
* Employee assistance program with resources for life's challenges.
* Health benefits with great coverage and competitive premiums.
Our Values
* We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
* We're relentlessly curious. We push beyond the usual, the known, the "that's just how it's done."
* We're better together. We learn from, accept, respect, support, and value one another.
* We serve our customers, always. We listen, question, respond, and strive for wow moments.
* We strive for better, not perfect. We'll provide a safe environment in which to make mistakes, iterate, improve, and grow.
* Our workplace is for everyone. We want you to bring your unique identities, abilities, and experiences.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to let us know the nature of your request. Please include the job requisition number in your message.
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