Company Description
Founded in Lovell Sports is a Multisport specialist retailer based in the Southwest. The business started in Rugby but has grown to encompass a wide range of sports including Football, Netball, Running and GUL Watersports. Working with the biggest brands in the sporting industry we supply a large offering of specialist sports product into the marketplace. We have a significant and engaged social media presence, a loyal consumer database and offer a premium consumer experience through our online platforms.
Lovell Sports is proud to be part of The Frasers Group where we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission- we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
1. Think without limits - Think fast, think fearlessly, and take the team with you
2. Own it and back yourself - Own the basics, own your role and own the results
3. Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?
Job Description
We are seeking a dynamic and experienced Marketing Manager to spearhead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.
Main Responsibilities:
Brand Management: Craft and execute strategies to elevate our brand presence in the market. Ensure brand consistency across all marketing channels.
Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
Digital Marketing: Leverage digital platforms to maximise reach and engagement. Manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals. Collaborate with product development and sales teams to ensure successful product positioning and launches.
Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.
Qualifications
What we are looking for:
At least 5 years of marketing experience. While a relevant industry such as sports or apparel is desirable it is not necessary if there is a strong passion for sports.
Strong understanding of brand development, digital marketing, and e-commerce.
Proficient in using marketing analytics tools and web management systems.
Excellent communication, leadership, and project management skills.
Creative, innovative, and willing to take initiative.