Stott and May – Southampton, City of Southampton
Digital Analyst (marketing industry background)
Location: South Coast, hybrid (2 days per week in the office)
Job Type: Contract
Duration: 12 months +
The Digital Analyst will support day-to-day tasks alongside stakeholders with reporting and analytics. You'll be working alongside the digital marketing teams to ensure reporting and KPI metrics are being met across different business streams.
You'll also develop custom attribution models to help understand performance measurements.
Required skills:
* Strong knowledge of digital marketing channels (e.g. SEO, SEM, social media)
* Strong understanding of marketing KPIs (e.g. CPA, ROAS, CLV, LTV) and able to help build out the client's attribution models.
* Management characteristics to build out a measurement framework
* Background using large datasets, identifying trends and making decisions
* Proficiency working with SQL (MySQL, BigQuery) and Python
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