Job Description
COMMERCIAL TEAM
Our Commercial department is full of go-getters, and we’re racing ahead with our longer term vision of sustainability and diversification. This means that we have a number of large and smaller scale initiatives in the works to make Silverstone more profitable, sustainable and a better place to work. We take the birds-eye view to work with the rest of the business to drive commercial sales, form strategic partnerships, evolve our customer experience and identify key areas that are missing from the team. And, there has never been a more exciting time to join as we accelerate into the future.
JOB PURPOSE
A Hospitality Business Development Manager at Silverstone Circuit would be responsible for driving growth and enhancing the hospitality services offered at one of the world’s most iconic motorsport venues. This role would likely encompass a wide range of duties and responsibilities, including:
KEY RESPONSIBILITIES
Client Acquisition and Relationship Management
* Attracting New Clients: Actively seeking new business opportunities by identifying and approaching potential clients, such as corporate clients, event organisers, and VIP guests.
* Client Retention: Building and maintaining strong relationships with existing clients to ensure repeat business, leveraging the unique experiences Silverstone can offer.
* Tailored Packages: Developing bespoke hospitality packages for clients, including VIP experiences, event catering, corporate entertainment, and motorsport-related offerings.
Sales and Revenue Generation
* Maximising Sales Opportunities: Identifying and creating opportunities to sell premium hospitality services, corporate suites, and private event hosting at major events like Formula 1, MotoGP, and other motorsport and entertainment events.
* Revenue Targets: Setting and achieving sales targets, both for individual events and annual performance, ensuring the business meets its financial goals.
Proactive Management of Clients
* Relationship Management – overseeing the liaison and management of all clients whilst onsite during events.
* Lead Generation – seeking new client leads through proactivity, arranging client appointments to understand all requirements venue wide, attending tradeshows and industry events as and when required to be an ambassador for Silverstone.
Strategic Planning and Market Expansion
* Market Research: Analysing market trends and client needs to develop new hospitality offerings, aligning Silverstone’s services with current market demands and opportunities.
* Brand Expansion: Contributing to the development of the Silverstone brand in new markets, including exploring opportunities outside motorsports, such as hosting conferences, corporate events, and other high-profile occasions.
Collaboration with Stakeholders
* Internal Teams: Collaborating with marketing, operations, and event teams to create comprehensive event plans that ensure excellent customer experiences.
* Increase revenue streams across the wider business channels – cross-selling opportunities for Conferences & events, track hire, SCL leisure Products, events & Escapade.
* External Partners: Working with sponsors, suppliers, and vendors to enhance the hospitality offerings, ensuring the highest standards of service.
Marketing and Promotions
* Campaign Development: Collaborating with the marketing team to create promotional campaigns for upcoming events, leveraging the Silverstone brand to attract clients.
* Digital and Offline Channels: Utilising various marketing channels (digital, print, networking events) to promote hospitality services and events at Silverstone.
Reporting and Budget Control
* Financial Reporting: Providing regular reports on sales performance, financial forecasts, and budgeting to senior management. Increase revenue targets and managing cost control in line with Silverstone margin goals.
TEAM RESPONSIBILITIES
Help to create an environment and proactive culture within the department and support the whole team to achieve their targets.
Work to achieve an agreed target of revenue both individually and within the MICE Sales team.
PERFORMANCE RESPONSIBILITIES
Performance will be monitored against the following:
Objectives set through the Personal Development Review (PDR) process.
KEY RELATIONSHIPS
* Sales Office Manager
* Head of Sales
* Business Development Managers
* Event delivery teams
* Marketing and Finance
* Customer Services team
KNOWLEDGE, SKILLS AND QUALIFICATIONS
* Sales and Negotiation Skills: Ability to close deals, negotiate contracts, and deliver value to both the client and the business.
* Event Management Experience: Experience in organising high-profile events with a focus on hospitality and VIP services.
* Industry Knowledge: Familiarity with motorsports and the entertainment or corporate hospitality sectors would be highly beneficial.
* Customer Focus: Strong interpersonal skills, with the ability to build relationships with high-end clientele and ensure outstanding service.
* Event-Based Schedule: Flexibility to work weekends and long hours during key events like the British Grand Prix, MotoGP, and other major races or corporate events.
* Travel – Occasion travel required to attend client meetings & appointments.
SUSTAINABILITY
We don’t just look after our team and our fans. We want to look after our world too. We're committed in our responsibility to reach our zero-carbon goal. So, we've adopted greener methods within our workplace, donated more than 20 tonnes of surplus food, and installed over 2,700 solar panels which generates 13% of our venue’s power - with all other energy from 100% renewable sources. Our dedication has earned us Three Star FIA Environmental Accreditation, but this is just the start.
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