Job title: Planning Account Executive
Group: Mindshare Worldwide
Client: Volvo
Reports to: Planning Account Manager
Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on or or hear about the company in the words of our own people.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development,there’s a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours
Our new values, of Energy, Empathy and Impact not only align with ourGood Growthambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment
The Role
The Planning Account Executive role is responsible for providing support to the EMEA digital planning arm of our Digital Media Engine (our centralised unit purchasing digital media across 21 EMEA markets). The Solutions team is a fully integrated cross digital channel approach in which Planning and Activation teams come together to deliver Volvo’s media objectives as a single entity.
The Digital Engine provides a single unified planning and buying approach to driving maximum ‘Outcomes’ for Volvo.
This role is dedicated to supporting integrated digital planning and stakeholder coordination across a cluster of markets in the EMEA region.
Working across markets and teams building strong relationships with all key stakeholders (clients, fellow colleagues, and local & WW Mindshare teams) is fundamental. We will work with you to pinpoint key contacts you are responsible for leading and developing.
You will be responsible for supporting day to day communication with the central and local Volvo marketing team and the local MS team where applicable.
Reporting Structure
The Planning Account Executive reports directly to the Planning Account Manager. You will work directly, day to day with our channel delivery specialists to ensure consistent high-quality output for our client stakeholders.
The Ideal Candidate
The individual will be expected to use their own initiative to manage and coordinate workstreams to deliver integrated campaigns across search, social and programmatic platforms. You will lead by example, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work for our clients.
Experience required:
1. Digital media planning & buying experience is desirable, but not essential
2. A basic understanding of core digital media channels (such as Paid Search, Paid Social and Display)
3. Excellent communication & presentation skills
4. Proficiency with MS Office Suite (Word, Excel, PPT etc)
Personal Attributes:
5. Team player. Gets stuck in.
6. A ‘can-do’ attitude who is energetic with a hands-on approach to service client relationships.
7. Trustworthy.
8. Positive & productive.
9. Organized with a strong attention to detail.
10. Great interpersonal and communication skills.
11. Ability to multi-task, prioritize jobs and manage own and the teams time efficiently.
Key skills & knowledge:
The individual will be expected to support a team of planners to deliver integrated campaigns across search, social and programmatic platforms. You will be expected to champion and support the development of our best practice approach to delivering campaigns, strategy coordination and communication. Through coordination and day to day contact with clients, you will play a key role in delivering exceptional work for our clients.This role must be positive, proactive, and problem solving at the heart.
The 3 key principles of the role are:
12. Support key deliverables for your markets and work in full collaboration with the wider planning and activation teams as one Mindshare team
13. Develop an understanding of, and deliver audience and creative insights from campaign activity
14. Build strong relationships with internal and external key stakeholders to help drive forward the overall way of working and business relationship between agency and client(s)
Principal responsibilities:
Delivering client performance
15. Support the coordination media plans/ documents
16. Deliver audience, creative and campaign learnings across Google and Meta tech stacks to help grow media performance
17. Participate in wider initiatives, and share project status updates with wider team
18. Collaborate with planners and activation teams on plans, insights and recommendations
19. Share test & learn reviews with clients and the wider team to help grow EU hub learnings
20. Develop understanding of Volvo business – brand, category, products and competition, issues and challenges
21. Ensure consistency & high standard of output
Developing our product
Work with planning team to:
22. Collaborate on a consistent, best-in-class approach to design rooted in our best practice framework
23. Share quarterly roadmaps with clients and share case studies for scalable successes
24. Supportthe development of team ways of working and processes
Driving our process
25. Collate weekly reports and share with clients and capture actions and next steps
26. Provide support to team members in reviewing monthly plans, ensuring budgets and audiences are in line with recommendations and client briefs
27. Work with the Account Manager to facilitate planning
28. Support integrated ways of working between Mindshare Central and Mindshare Local Teams
29. Provide support in managing planning timeline and client requests efficiently for the team
30. Support the management of status documents and ensure teams are on track with key deliverables
31. Manage reconciled spend documents and share reconciled and paced spends with clients on a monthly basis
32. Manage internal file and folder structure with the Account Manager, including media plan versions and creative assets
33. Work with the team to ensure client timelines and deadlines are adhered to
34. Provide finance support to Volvo clients where required, ensuring finance POs are delivered on time and shared with teams
Raising our profile
35. Surface and share great work from the team
36. Contribute to case studies and share examples of great work with clients
37. Begin to form opinions of media landscape and share points of view to keep the team on top of the latest trends or tech
38. A clear and concise style of writing with confident, persuasive presentation skills
Inspiring our people
39. Work in collaboration with the other planners and the activation team
40. Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
41. Support the wider team in fostering and driving a culture of collaboration and best practice
42. Establish a relationship with key clients, through weekly reports and sharing of knowledge
43. Maintain a strong line of communication with all team members especially with the increase in remote working. It’s critical to know when to raise issues to prevent further escalation
Personal performance measures:
The Planning Operations Account Executive will predominantly be measured on the outputs below.
44. Ensure best in class media plans are delivered on time to clients
45. Ensure cross market media learnings are surfaced to the wider teams and clients
46. Collaboration – measured via 360 and informal feedback
47. Client satisfaction via formal and constructive feedback
48. Strong relationships with all key contacts via 360 and informal feedback
49. Supporting the Volvo planning process, and providing support to the teams to ensure response to briefs, reconciliations and weekly reports are completed to a high standard
50. Involvement in wider business and team initiatives
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