Content Marketing Manager – Employee engagement / workforce management software.
Salary – £28,000-32,000 + 10% performance bonus
Location – 5 days a week in the office based around the Bristol/Bath area.
Report into – Head of Marketing
Salt have partnered with a B2B SaaS company who have various software & hardware products for workforce management. They have been functioning for 15+ years and currently have around 1,500 rolling clients and are now on a exciting growth journey!
They are seeking a hands-on Content Marketer to join their dynamic marketing team. You will have a passion for all things Content & Marketing and background in driving online traffic and promoting brand awareness.
You will be responsible for developing, implementing, and managing Content & Marketing campaigns that promote the company and products.
Please note: this role requires someone who drives.
Role:
* You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
* Create, edit, & publish content for their website, social media platforms, and email campaigns.
* Optimise website content for SEO, manage paid search campaigns, and track performance.
* Oversee their social media presence across platforms such as Facebook and LinkedIn.
* Design and execute email marketing campaigns, segmenting lists, and personalising content to improve open and click-through rates.
* Measure and report on the performance of all digital marketing. Provide insights and recommendations based on data analysis.
* Work closely with the sales and support teams to ensure brand consistency and marketing alignment.
Requirements:
* Previous experience in a Content/Marketing position.
* Extensive B2B experience, ideally within SaaS.
* Ideally, you will have multi-channel experience, across both social & digital channels.
* Experience working within a small dynamic marketing team.
* A strong understanding of brand positioning.
* Excellent writing skills & verbal communication abilities.
* Experience writing and dispatching email marketing campaigns.
* Experience with Google Analytics and Google Search Console.
* Demonstrated experience managing a website to generate high-quality sales leads.
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