Job Description Web3 Marketing Strategist | DeFi, NFTs, Layer 1s | Hybrid (London)
We’re looking for a Marketing Strategist with a sharp mind for positioning, a deep curiosity for Web3, and the ability to turn insights into impactful campaigns. You’ll lead go-to-market and brand strategies for a mix of Layer 1s, DeFi protocols, NFT launches, and emerging Web3 ventures.
This is a hands-on role with high visibility, working closely with clients and internal teams to shape narratives, engage communities, and drive meaningful outcomes.
What You’ll Do:
Lead the creation and execution of end-to-end marketing strategies for high-growth Web3 projects
Design compelling go-to-market plans, brand positioning, and content strategies
Analyze market trends and user data to guide strategic decisions
Measure and report on campaign performance and community growth
Collaborate across teams to ensure alignment from concept to delivery
Manage marketing budgets and resource planning
Serve as a strategic partner to clients—building trust and long-term impact
What You Bring:
• 2+ years experience in Web3 marketing or strategic comms
• Strong understanding of blockchain, DeFi, and community-driven ecosystems
• Proven ability to...